The old school way of producing an Annual Report, in general, involved the agency delivering the design, project management and great logistics whilst the Company provided the pagination and copy.
With an ever-increasing workload for investor relations and company secretarial departments, it has become ineffective for the agency and the Company to work in these clearly defined silos.
The best annual reports are now delivered by teams that genuinely work together to produce the best result. This might mean that the agency advises the company on all elements of best practice whilst also providing copy; work collaboratively with the company to improve the presentation of strategy or the business model, or offer first-draft editing skills to bring the report to life. It is clearly critical to this new way of working that there is a high level of trust between the parties.
Author: Matthew Bates
Matthew is a highly skilled investor relations professional with considerable knowledge and experience of best practice communication with the City. He has worked in IR for over 12 years, delivering advice and hands-on support through demergers, flotations, the establishment of new IR departments, acquisitions, disposals, and changes of management as well as writing the copy for over 20 Annual Reports. AB and Matthew first worked together in 2014 with Matthew advising on structure and copy-writing for a FTSE250 company.