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SEO

Optimise your website and grow your organic rankings through our SEO services.

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Every business wants their website to be seen. And the only way to make this happen? By appearing high up in search engine rankings. But how do you do it? Before anything else, you need a robust SEO strategy.

Search engine optimisation (SEO) is the practice designed to increase the quality and quantity of your organic web traffic via search engines, such as Google, Bing and ChatGPT.

Optimising your website will give you better visibility on Search Engine Results Pages (SERPs – we love an acronym in the SEO world!) which are the web page listings served to your customers when using a search engine. But it’s not always easy to reach the top spots – and that’s where we can help.

We specialise in:

  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Keyword research and keyword optimised content
  • Improving your organic ranking on Google, Bing and ChatGPT SERPs

SEO experts

Proven results

Grow online

Why AB?

There’s nothing more satisfying than watching your organic rankings grow – and our Digital Marketing team get a real kick out of seeing you achieve your goals.

We take a holistic approach to SEO, combining our expertise in technical, on-page and off-page SEO with other elements of content creation, conversion rate optimisation and outreach to help grow your business and increase online visibility.

As we work with many of our SEO clients on a retainer basis, we like to think ourselves as an extension of your existing marketing team, constantly working in the background to make optimisations and making your website is performing at its best.

We have just completed our first piece of work with AB. It was search engine optimisation, which I knew nothing about. Their report, dashboard and presentation were engaging, actionable and very clear. We are delighted.

Kirsteen Donaghy, British Council

How we work

We know that improving your website’s SEO is a time-consuming task; it requires continuous analysis and modification to make sure your rankings for particular keywords and phrases don’t drop off. Unlike paid advertising, you cannot pay search engines to feature higher in the SERPs.

That’s why our team of digital experts are fully-versed in SEO best practice, with the best insights to make recommendations on how to improve and maintain your site’s ranking.

We can help you to:

  • Audit your existing SEO and content on your website
  • Map your SEO and content strategy to help you succeed
  • Monitor your SEO on an ongoing basis

Audit your existing SEO

In order to make improvements to your SEO, we need to take a look at your website and assess where you stand at this moment in time.

To do this, we’ll review your current content and SEO (both on and off-page) to see what’s working and what isn’t. We’ll also take a look at your competitors and identify any opportunities for your business.

Most importantly, we’ll have an open discussion with you about your goals, and create a plan to make sure your business gets there.

Build an SEO strategy

Once we’ve identified areas for improvement from your initial audit, we’ll work with you to come up with a solid strategy to improve your organic rankings in the long-term.

This will include keyword research, a schedule of recommended SEO updates and putting together a content plan.

This will ensure your site is consistently updated with valuable, authoritative content that, over time, will help you improve your search engine ranking and organic traffic.

Ongoing SEO monitoring

It’s time to get started and take action with some of our on-page and off-page recommendations. We’ll make a plan to implement these changes and monitor your rankings as you move forward with your new strategy in place.

We can start creating content on a regular basis to help you improve your rankings for specific keywords.

Or, if you’d rather do this yourself, we can advise on SEO best practice to make sure your team are armed with all the knowledge they need to succeed.

FAQs

Absolutely not! SEO is vital in helping your audience find your website.

All companies with an online presence should be focusing on improving their SEO – there is always work to be done and no ‘finish line’, as things are ever-evolving. However, you might want to ask for some extra help if you have no idea where to start, you aren’t ranking for the terms you want to rank for or your website is very light on content.

It depends on the size of your website and the size of your goals! We’d always recommend beginning with an SEO audit so we can get an idea of how things currently stand. To have a chat to arrange this, please contact us.

We recommend investing in both – paid advertising can help you reach your audience quickly, but SEO is a long-term project. That’s why we tend to work with our clients on a retainer basis for both.

We believe so. It’s worth investing in SEO to ensure that your audience are able to find your website but it can be time consuming. SEO isn’t a quick fix and websites need a long-term SEO strategy. Unless you have someone in your business entirely dedicated to SEO, it’s worth working with an SEO partner to help improve your search rankings.

Search Engine Optimisation (SEO) helps your website rank higher on search engines (for example, Google or Bing). By ranking higher, your website becomes more visible and can lead to an increase in traffic and inbound enquiries.

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