Every business wants their website to be seen. And the only way to make this happen? By appearing high up in search engine rankings. But how do you do it? Before anything else, you need a robust SEO strategy.
Search engine optimisation (SEO) is the practice designed to increase the quality and quantity of your organic web traffic via search engines, such as Google and Bing.
Optimising your website will give you better visibility on Search Engine Results Pages (SERPs – we love an acronym in the SEO world!) which are the web page listings served to your customers when using a search engine. But it’s not always easy to reach the top spots – and that’s where we can help.
We know that improving your website’s SEO is a time-consuming task; it requires continuous analysis and modification to make sure your rankings for particular keywords and phrases don’t drop off. Our team of digital experts are fully-versed in SEO best practice though, with the best insight to make recommendations on how to improve and maintain your site’s ranking.
Unlike paid advertising, such as Display, Google Search Ads or Facebook Ads, you cannot pay search engines to feature higher in the SERPs. But don’t worry, there are a number of ways in which higher rankings can be achieved and we can help you get there.
We can help you to:
- Audit your existing SEO and content on your website
- Define your existing positioning within your competitive landscape
- Map your SEO and content strategy to help you succeed in the ever-changing digital world
- Monitor your SEO on an ongoing basis, making on-page and off-page recommendations as we go
Auditing your SEO and content strategy
In order to make improvements to your SEO, we need to take a look at your website and assess where you stand at this moment in time.
To do this, we’ll first review your current content and SEO (both on and off-page) to see what’s working and what isn’t. We’ll also have an open discussion with you about your goals, and create a plan to make sure your business gets there.
Defining your existing positioning
As part of our initial audit, we’ll do a deep dive into your organic rankings to see how you measure up against your competitors.
Your SEO competitive landscape allows us to set a benchmark of what we want to achieve. It also makes us aware of any competitors to keep an eye on within your keyword rankings and organic positioning.
Building an SEO and content strategy
Once we’ve identified areas for improvement from your initial audit, we’ll work with you to come up with a solid strategy to improve your organic rankings in the long-term.
This will include keyword research, a schedule of recommended SEO updates and putting together a content plan to ensure your site is consistently updated with valuable, authoritative content that, over time, will help you improve your search engine ranking and organic traffic.
Ongoing SEO monitoring
It’s time to get started and take action with some of our on-page and off-page recommendations. We’ll make a plan to implement these changes and monitor your rankings as you move forward with your new strategy in place.
We can even start creating content on a regular basis to help you improve your rankings for specific keywords. Or, if you’d rather do this yourself, we can advise on SEO best practice to make sure your team are armed with all the knowledge they need to succeed.
There’s nothing more satisfying than watching your organic rankings grow – and our Digital team get a real kick out of seeing you achieve your goals. We combine our expertise in technical SEO, content creation and outreach to help companies grow their business and increase their online visibility.
Contact our Digital team to find out how we can help to improve your website’s approach to SEO.
Absolutely not! SEO is vital in helping your audience find your website.
All companies with an online presence should be focusing on improving their SEO – there is always work to be done and no ‘finish line’, as things are ever-evolving. However, you might want to ask for some extra help if you have no idea where to start, you aren’t ranking for the terms you want to rank for or your website is very light on content.
It depends on the size of your website and the size of your goals! We’d always recommend beginning with an SEO audit so we can get an idea of how things currently stand. To have a chat to arrange this, please contact us.
We recommend investing in both – paid advertising can help you reach your audience quickly, but SEO is a long-term project. That’s why we tend to work with our clients on a retainer basis for both.
We believe so. It’s worth investing in SEO to ensure that your audience are able to find your website but it can be time consuming. SEO isn’t a quick fix and websites need a long-term SEO strategy. Unless you have someone in your business entirely dedicated to SEO, it’s worth working with an SEO partner to help improve your search rankings.
Search Engine Optimisation (SEO) helps your website rank higher on search engines (for example, Google or Bing). By ranking higher, your website becomes more visible and can lead to an increase in traffic and inbound enquiries.