If you’re selling products online, your e-commerce website is your most important tool. It’s your virtual shop window – so, it needs to be found by potential customers and make it easy for them to purchase your products and services.
A great online retail experience is a combination of clear navigation, effective information architecture, optimised product pages and an easy checkout process. Our in-house team of experts will manage the setup process and deliver a beautifully designed website with the end user front of mind.
We can help you to:
- Set up an e-commerce website from scratch
- Redesign your existing e-commerce website
- Drive traffic to your e-commerce website
Payment systems and stock control
After developing an understanding of your business goals and requirements, we’ll make recommendations on the best platforms to use.
Our team has experience with many payment gateways including Shopify, Woocommerce, Stripe, Paypal, Opayo (formerly Sagepay) and World Pay. This means we can recommend the most appropriate solution for your business and budget.
We have plenty of experience of working with both business to business (B2B) and business to consumer (B2C) companies, so no matter who your audience is, we can help with your retail sales.
We’ve also built systems that have real time stock control, invoicing, recurring payments and reporting; just think of us as a one-stop-shop for your e-commerce website needs!
Transform your existing site
Sometimes your online store just needs a freshen-up. Whether you’re going through a rebrand or just want to make a few tweaks to your existing design, our development and design teams can put their heads together and come up with a fresh new look that perfectly represents your e-commerce business.
A user friendly personalised e-commerce site
We’ll build your e-commerce website to deliver a personalised experience to your users by using data to recommend products based on previous purchases, location and searches. This is proven to lead to an increase in sales.
Promote your e-commerce site to the world
Once your e-commerce site is live, our partnership doesn’t need to stop there. Whether it’s running PPC campaigns or growing awareness of your website on social media, our digital marketing team can help increase the visibility of your e-commerce offering to the right audience.
An e-commerce (electronic commerce) website is an online platform that allow users to buy or sell products online via a website. The products can be anything such as services, digital or physical items. For example, selling places at an event, books or PDFs.
The key to a good e-commerce website is how the products are presented to users and how the checkout works, so therefore the website design is important. The site should be user friendly, quick for users to find what they are looking for and easy to purchase.
Good quality images are a must but the site will have to be able to deal with large files and still be fast to load. The check out process should be simple, secure and support different payment methods. There is often a need to integrate with account or stock control systems or invoicing and stock control can be handled by the website.
As part of the ‘Discover and Plan’ phase we will get an understanding of the products and audience to be able to design the perfect site.
Traditionally there are 3 types of selling. These are:
- Business to Business (B2B)
- Business to Consumer (B2C)
- Consumer to Consumer (C2C)
These can affect how an e-commerce website should look and work.
We take security seriously and are certified Cyber Essentials Plus. This is a government scheme that tests organisations are protected and have secure practices in place. Cyber Essentials Plus is the highest level of certification offered where cyber security experts run scans to make sure the organisation is protected.
We will keep your site safe and sound by configuring our servers to implement security features such as Secure Certificates, HTTP Strict Transport Security (HSTS), Content Security Policy (CSP), Multi factor Authentication (MFA), Malicious IP Address, Web application firewall (WAF) Cross-site scripts and bot blocking. We also use a specialist provider for Penetration Testing and implement recommendations across our servers and websites.
We use payment providers that are PCI compliant. The PCI DSS regulation (Payment Card Industry Data Security Standard) is a set of rules that every company that handles financial data is required to adhere to.
Once your site is live, there should be continuous analysis to ensure the site and sales continue to perform well. Monitoring items such as site speed, user interaction, product sales and cart abandonment is an ongoing process. Having automatic systems in place to notify if there is any drops in server performance is essential.
Security updates applied to ensure the site and server stays secure.
Interested in talking to AB about E-commerce?
Need some help with a E-commerce project? Contact our team today.