![A close up image of a Floris perfume bottle, showing that the company has appointed AB as its marketing partner.](https://www.ab-uk.com/wp-content/uploads/2023/10/Floris-header-648x365.jpg)
Floris chooses AB as new marketing partner
AB is delighted to announce that we are now working with British family perfumer, Floris, on a range of marketing projects.
![Mental health in marketing](https://www.ab-uk.com/wp-content/uploads/2023/10/Mental-Health-in-Marketing-648x365.jpg)
How to manage your mental health in the world of marketing
Working in a marketing agency is exciting but it can also be stressful. Read our tips to manage your mental health and wellbeing while working in marketing.
![Planning marketing for 2024 - an image of a calendar.](https://www.ab-uk.com/wp-content/uploads/2022/10/2024-planning-648x365.jpg)
Start planning 2024 now to help your business get ahead
Tis the season to plan for 2024. To start the new year with a bang, your business needs to have a plan in place. See our top planning tips.
![Google Ads](https://www.ab-uk.com/wp-content/uploads/2023/08/Google-Ads-648x365.jpg)
What’s next for Google Search? The future of Search ads and PPC
How is AI technology impacting paid activity? Find out more about Google’s latest developments.
![Black and white line drawing of speech bubbles](https://www.ab-uk.com/wp-content/uploads/2023/08/Speech-bubbles-2-648x374.jpg)
Mind your language: the pros and cons of using your audience’s words
Find out when it pays to use the same language as your target audiences – and when to approach their lingo with caution.
![A digital marketer looking at their digital marketing reports and metrics](https://www.ab-uk.com/wp-content/uploads/2023/08/Digital-Marketing-Metrics-648x365.jpg)
Digital Marketing Clinic: Which metrics should I be monitoring?
Digital marketing reports contain a lot of information. Find out the most important metrics you should be monitoring to determine the success of your campaign.
![A Barbie doll with blue hair holds a telephone](https://www.ab-uk.com/wp-content/uploads/2023/07/Barbie-648x365.jpg)
Brand tips from Barbie: what could your business learn from the world’s most famous doll?
Barbie has gone from child’s toy to Hollywood superstar. What’s the secret to her long global career? Here are some of her top marketing tactics that every business could learn from.
![Meta logo](https://www.ab-uk.com/wp-content/uploads/2023/07/Meta-blog-648x365.jpg)
Everything You Need to Know About Threads by Meta
Intrigued by Meta’s latest platform, Threads? Find out everything you need to know.
![Brand](https://www.ab-uk.com/wp-content/uploads/2023/05/Apple-brand-reduced-648x365.jpg)
Building your brand is so much more than a logo
How do you build an exciting new brand? Our Designer, Emily, explains the four areas you need to consider.
![AI Design](https://www.ab-uk.com/wp-content/uploads/2023/05/AI-Design-reduced-648x365.jpg)
How will AI impact graphic design?
How is Artificial Intelligence (AI) affecting the creative industries? Our Designer, Emily, explores how technology is impacting graphic design.
![Campaign's Best Places to Work Winner's logo - awarded to AB Brand and Marketing Agency](https://www.ab-uk.com/wp-content/uploads/2023/03/campaignbptwsocial1600x900-2-3-648x365.jpg)
AB Brand and Marketing Agency named as one of Campaign’s Best Places to Work 2023
This is the first time that AB has entered the Best Places to Work programme, and the first time it has appeared on the list.
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