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Brand strategy

Get under the skin of your brand and find your ‘why’.

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Your brand is the heart of your business; it represents your beliefs and philosophy as a business. It’s the reason you exist – and everything you do as a business should always link back to your brand.

That’s why we love it when companies (just like yours) approach us looking to develop their brand strategy.

We’ve worked with many different companies across a variety of markets and sectors, ranging from global leaders to exciting new start-ups, to help them define their brand strategy and explore new and exciting futures.

Working closely with you, we’ll help you uncover your brand’s hopes, dreams, strategic objectives and key deliverables.

We can help you by:

  • Writing your brand strategy
  • Auditing your existing brand strategy
  • Providing guidance and advice to help you create your own brand strategy

Putting the ground work in 

We’ll get under the skin of your business to find out what you want to achieve and why. Speaking with your teams, we’ll find out how you currently work and explore what your customers think of you.

Together, we’ll explore what makes you unique, what you should be doing differently, and how to express this to the world.

Bespoke processes for unique businesses

Every business is has its own story, goals and values – which is why we approach every brand project differently. At the start of our partnership, we’ll sit down and discuss fully what you’re looking to achieve and will tailor our process accordingly.

Building your brand strategy by working collaboratively, curiously and creatively

Although we have a dedicated Creative team, we encourage every person within our agency to think creatively. That includes our Strategists. We’re constantly thinking of new approaches, bringing every single brand project back to that core question: ‘why?’.

Why AB?

We’re a brand and marketing agency; we’re passionate about brands and love getting involved from the very start of the process. Over the years, we’ve worked with companies of all shapes and sizes to help them discover what really matters to them – and why.

Want to find out how we can help your brand? Contact us for a chat with our Strategists today.

Get in touch


We’ll always discuss KPIs with you – typically they’re assigned on a case-by-case, brand-by-brand basis. They’ll always be specific to the objectives and ambitions of your brand strategy.

We like to share ownership of the brand strategy process with you! Of course, we’ll make sure that the project is delivered on time and to budget but we believe in partnership and collaboration at all stages.

As involved as you’d like to be! We work with some clients who are very hands-on, whereas some just like to leave us to crack on. It’s totally up to you.

No. Many of our clients come with their own models that we work with. However, after years of planning brand strategies for hundreds of brands, we’ve learnt that it’s the information itself that is important, not the way in which it’s presented.

It really does vary from company to company. We like to work in partnership with you so it could take a couple of weeks from initial discussion and scoping but it might also take longer if we decide together there are adjustments to be made. That said, we have delivered brand strategies quickly when up against tight deadlines.

It depends on your requirements. We can have a conversation about what you’re looking for and we’ll be honest and transparent about the costings.

There’s never a set ‘bundle’ of deliverables when developing a brand strategy; it’s completely tailor-made and unique to you. There’s always important elements, including strategic objectives, budget, timings and core insight about your product/service and intended target audience, that are included but other than that, it’s bespoke to your requirements.

Everyone! Every brand has a unique story and a brand strategy will help your business to communicate yours to your target audience.

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Interested in talking to AB about a brand strategy?

If you need some help contact our team today.

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