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Our values

What gets us out of bed in the morning and drives us to produce great work for our clients? Learn more about our core principles and find out why we exist.

AB is a brand and marketing agency. Led by an award-winning team of creatives and brand experts, we tailor our services to your needs, so you can reach your growth potential.

We want to help you and our people to grow in a way that’s healthy and sustainable; always clear about the destination we’re aiming for and the positive impact we want to make along the way. With a focus beyond numbers, we aim to balance short-term objectives with long-term success. 

But what are our core values as a business?

People sitting around a conference table

Push the work

We’re always looking for new ways to make our work more creative and more innovative. Why? So we can create greater impact for your business. Our whole team has a role to play in making the output of our work greater.

But how can we push the work to be more creative, more innovative, to have a greater impact or to utilise more of our offer? Everyone has a role in making the output of our work better and the outcomes greater. 

We set the standards, not the client. Every piece of work can be better. Something we can be prouder of, to put our name on it and own it. We keep pushing until it’s time to share – and then we push some more…

People working in an office

Enjoy the experience

How can we make this experience different? Who might we invite to contribute or join us? 

“The journey is the reward” so goes the Chinese proverb made famous by Steve Jobs. The journey is where the memories are made, the things we learn along the way, the highs and the lows. 

If we focus on the destination, we’re living in the future. We must live in the present as that’s where we can have our biggest impact. 

People in a meeting

Grow together

How can we foster a growth mindset in the business? How can we nurture everyone towards becoming the best version of themselves? 

The growth of the business is intrinsically linked with the growth of the people and teams within it. By focusing on everyone’s individual path, allowing them grow in ability, experience and confidence, the stronger the business becomes.

AB Team hold a meeting with a plant in the foreground of the photo


We work hard to make AB a positive business for people and the planet.

As part of these efforts, we have introduced:

  • Environmental goals for all employees, asking our team to do their bit for the planet
  • An environmental policy to help us better manage the environmental aspects of our operations
  • A hazardous waste disposal policy to protect the environment and public health
  • A virtual office stewardship policy to reduce our environmental impact and continually improve our environmental performance.

Sustainability is a long-term project, and we’re committed to keep tracking, measuring and working on our progress in this area.

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