Confused by brand creation? Don’t worry, we are here to help! Your brand is so much more than your logo or the products you sell; it’s your entire business. It’s the reason you exist, your USPs, your people and the experience you offer to your customers.
We love helping companies to bring all these factors together to create authentic, distinctive brands. Whether you’re a completely new business looking to develop your brand identity or an existing company looking to roll out a new brand, we can help.
Creating a great brand is important to your future success. After all, you want to be memorable and stand out against your competition. And that’s where we come in.
We can help you to:
- Name your brand
- Create a visual brand identity and accompanying assets
- Design and build a website that supports your brand
- Roll out your brand internally and externally, across print, digital, outdoor and indoor display
What’s in a name?
Deciding on a name for your new brand can be tough. But we can help you. We’ll run a workshop with your teams and agree a shortlist of potential names. In this workshop, we’ll explore what makes you unique and how to best express that to the world through the power of your name.
- Perform legal checks, ensuring there aren’t any copyright issues
- Explore how your names can work on products and marketing materials
- Conduct a cultural and linguistic analysis to ensure they’ll translate to your markets
Creating a visual identity
Our amazing team of designers will create a logo, colour palette and identity for you, ensuring that all touchpoints are covered when it’s time to launch your brand into the world.
We’ll package these up into a book of brand guidelines, covering images, logos, fonts and colours to make sure your team and any suppliers have all the tools they need to represent your brand consistently across all channels.
Building websites that support your brand
Your website is the window to your brand; it helps potential customers understand what you are all about. That’s why, when you’re creating a new brand, you need a website that’s designed with the user in mind.
Our in-house team of designers and developers create eye-catching, user-friendly websites, including brochure sites, membership sites, e- commerce platforms and multi-language sites. Whether you’re after a small one-page site or an enterprise site with region-specific content, we’ll provide the ideal website for your brand.
Launching your brand into the world
Brand launches are an exciting time. Whether you plan on taking a phased approach or launching with a bang, we’ll be there to help you.
We’ll start by helping you to launch your brand internally, uniting your teams and providing you with guidelines to help them talk about you consistently.
And when you’re ready to launch externally? Our in-house team of web designers, copywriters, film makers, digital marketers and designers will help you to make the process go as smoothly and successfully as possible.
Why work with AB for your brand creation project?
We understand that building a great brand takes collaboration. Our team of brand experts will work with you to understand what your business wants to achieve – and why. We’ll get to the nitty-gritty of how you work, what your values are and what your customers really think of your business.
Using these insights, we’ll help you to create a brand that truly supports the ambitions of your business, priming you for better growth.
Ready to talk branding?