This article first featured on The Drum.
AB’s recent #MadeForGirls campaign for The Maynard School has fended off international competition to be voted ‘Ad of the Week’ by The Drum. In an unprecedented success for an independent school in Exeter, the recently launched 40-second film and corresponding print, digital and outdoor advertising campaign was voted ahead of global giants such as L’Oreal, McDonald’s, Samsung, Renault, Ambrosia and Cancer Research UK.
The Drum champions innovation and provides a platform to assist international advertising agencies in achieving their goals. It has a huge member network and boasts up to 1.1 million visitors to its website each month.
All of the team at AB and The Maynard School are incredibly chuffed to be recognised by a national marketing publication. The #MadeForGirls film continues to be successful on YouTube, achieving over 16,500 unique views.
Author: Chris Shadrick
Chris leads on Digital Strategy and works with our clients to enhance their online communications and uses insight to better understand business challenges. His enthusiasm for new technology and digital means he can lead and develop a clear Digital Marketing Strategy for all our clients and has experience working across multiple sectors. Chris is Google Certified, which means he knows his Panda from his Penguin and runs digital campaigns that achieve results. He also runs a fast-growing digital networking group in Exeter and will also be lecturing at the University of Exeter on Digital Marketing in 2017. Chris enjoys escaping for long walks on Dartmoor and is often found getting creative in the kitchen.