New term alert – ‘Internet of things’ or should it be ‘Gadget Life’


So a new term has just hit me – the ‘internet of things’ – not very catchy or obvious.

The BBC article from 29/07/14 describes it as:

‘… the idea that objects all around us – be it smartphones, fridges, toasters or thermostats – are connected to the internet. It paves the way for connected homes, where appliances can be controlled by apps, and devices can react smartly to their surroundings, such as the heating coming on when it knows you’re almost home.’

I prefer the term ‘Gadget Life’ – tells you what it is and what it’s impacting but I’m sure there will be other great suggestions.


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Henry is an experienced online communications consultant who has worked with a number of FTSE 100/250 companies, helping them to communicate with their key stakeholders whilst maximising their use of data to generate informed decisions and increased engagement with customers. He heads up our Digital and Corporate Reporting teams, and is interested in all gadgets that make life simpler. Recent projects include an international product launch across Europe, Middle East & Africa as well as leading a large data integration project in the UK. A fan of all sports, he is often seen supporting the Exeter Chiefs most weekends but without the headdress and tomahawk!


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