Enough about Google – what about the others?


In any other industry, one dominant player with over 95% of the market would be regulated to provide a fairer market place. Now we’re fans of Google’s innovation but it is worrying just how much control it has and how it is gaining momentum with Google+.

So we’ve been using some of the other search engines to what they have to offer. 

  1. Rather frustratingly searching for ‘Google dominance’ on Yahoo takes you to an ad firstly and then
  2. They default to Yelp for local info on places to go, whether a restaurant is good, etc.
  3. Instead of “Just google it”, I’m told “Just search on Pinterest” for certain types of queries. “Bloglovin” is another one – great way to find those little quality blogs that aren’t showing up in google the way they used to.
  4. Want news? Don’t check search – go to your preferred news site that slants the way you like it. 😉
  5. Need a plumber? Ask friends on Facebook, or check Yelp. You have no idea if the top guy in google actually knows his trade.
  6. Since “google just gives a few top companies”, people are going straight to their preferred top companies and doing internal searches. (Amazon, Bestbuy, Yelp, etc.)
  7. Some people have switched to Bing because “it’s easier to find what I want in Bing”. (If Bing doesn’t deliver, they’ll check google next.)

I’ve mentioned this in other threads, and some of you have mentioned seeing similar things. I do not think this is already happening on a big huge scale and the days of google dominance are over, I just think we may be at the start of a new trend. Namely, people realizing search engines are not the only way, nor in some cases are they the best way, to explore the web.

If so, then google will eventually lose their position as gatekeeper to the vast majority of the web – not to another search engine, but to internal search on preferred sites.


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Henry is an experienced online communications consultant who has worked with a number of FTSE 100/250 companies, helping them to communicate with their key stakeholders whilst maximising their use of data to generate informed decisions and increased engagement with customers. He heads up our Digital and Corporate Reporting teams, and is interested in all gadgets that make life simpler. Recent projects include an international product launch across Europe, Middle East & Africa as well as leading a large data integration project in the UK. A fan of all sports, he is often seen supporting the Exeter Chiefs most weekends but without the headdress and tomahawk!


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