Digital marketing

Digital marketing covers a broad range of tactics. Our expert team can help you define your marketing strategy and choose the right tactics for your business.

We provide a range of digital marketing services at every stage of your project:

Competitors and audiences

Who is your audience and how can we make them listen? We can:

• review your competitors and see how to put you ahead
• create target audience personas
• see how customers are behaving with user journey analysis
• consider how to position your business or product – what makes you stand out?
• design an approach with you.

Strategy, content and SEO

You might already have a digital empire – or be starting from scratch. Either way, we can:

• help define your positioning – what makes you unique?
• create a campaign plan
• audit your content and SEO (search engine optimisation)
• create a digital strategy
• create a content strategy.

Content, analytics, UX, segmentation

When your campaign is nearly ready for lift-off, we’ll put everything in place to help it succeed. That includes:

• media planning
• setting-up your campaign
• audience segmentation and testing
• creating content – including copywriting and editing
• UX (user experience) testing
• setting up analytics, tracking and Tag Manager so you can measure performance.

Social media, film, email, PPC, advertising

When you launch your campaign into the world, we’ll take care of:

• paid social media content
• organic social media marketing
• email marketing
• PPC (pay-per-click) and paid ads on search engines and networks
• programmatic advertising
• promoted film
• content creation and analysis.

A/B testing, data analysis and insights, conversion

The end is just the beginning. Once your campaign is live, we’ll do:

• ROI analysis
• A/B testing
• Conversion rate optimisation
• Data analysis.