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Supporting UK Government and the public sector

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Do you work for the UK Government or the public sector? It’s now quicker and easier to get support and marketing expertise from our dedicated team. Why? Because we have been added to the Communications Marketplace Dynamic Purchasing System (DPS).

This means we can help UK Government and public sector bodies to run public service campaigns. Organisations that have access to the Communications Marketplace include the Department for Education, the Maritime & Coastguard Agency, the Houses of Parliament and Arts Council England.

How can we help you?

If you need help to promote a service, recruit employees or raise public awareness on a topic, we can help with:

  • Creative development
  • Direct marketing
  • Social marketing
  • Campaign co-ordination
  • Marketing and advertising
  • Marketing and communications strategy
  • Internal communications and engagement.

“We’re really proud to have been added to the Communications Marketplace,” said Ed Burnand, partner at AB Brand and Marketing Agency. “We’re delighted to be a trusted and compliant supplier for the public sector. It’s exciting to have the opportunity to work with such a diverse range of important organisations.

“There are so many ways we can use data, technology and creativity to tackle the kinds of challenges they face. Our friendly, talented team has so much to offer, and we can’t wait to get stuck in.”

We have experience of working on public service campaigns thanks to our partnership with Devon County Council and our work with the Civil Aviation Authority.

ATOL: supporting the travel sector

Covid-19 had a huge impact on the aviation industry. Consumer demand for travel fell to an all-time low. In December 2021, we launched a national campaign with the Civil Aviation Authority (CAA) to target holiday shoppers during the festive booking period. The campaign set out to encourage travel again, educating consumers about how to protect themselves financially when booking their next holiday.

Just before the ATOL campaign launched, we had to make major changes due to new travel restrictions. However, through clear success criteria and a strong foundation of desk research, we smashed our targets. The campaign generated over 13 million impressions in just six weeks.

Gen Z recruitment campaign

We helped Devon County Council to recruit Gen Z applicants for essential health and social care roles.

Rebecca Bond, the Council’s Senior Communications and Marketing Officer said, “AB have once again been a pleasure to work with and we are very proud of the finished product.

“AB has played a valuable part in Proud to Care Devon’s response to COVID-19. They’ve reacted quickly to our brief, proposed three strong creative ideas and worked round the clock to deliver a challenging campaign within a very tight deadline.”

How can we help you?

We’re excited by the opportunity to help even more public sector bodies with their communications challenges through the Communications Marketplace. Do get in touch if there’s something we can help you with.

Photo credit: airfocus, Unsplash

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