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Food and beverage marketing

Building successful food and drink brands

Tell your story. Launch a new product. Grow your customer base. Whatever your brand and marketing priorities are over the next year, AB can help you!

We work with food and beverage companies of all shapes and sizes to help them grow and transform their brands. Whether you need a logo refresh, a shiny new website or some digital marketing support, we’ve got you covered.

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Tell your story through a brand film

The Exploding Bakery is a coffee shop and wholesale cake bakery based in the South West. Everything is handmade using only the highest quality ingredients and they now deliver cakes and brownies UK-wide via the post.

We worked with them to create this mini-docu style film to communicate the ethos of their business to both customers and stakeholders alike.

Film your recipes for an online audience

We worked with Tesco Real Food to help them celebrate summer with a series of strawberry themed recipes. As part of the campaign, we produced four interactive YouTube videos, allowing viewers to select specific menus within the film to choose which recipe they want to watch first.

The film gained over 60,000 views within its first two weeks online and was considered a great success.

Build a recognisable food brand

We worked with sustainable fish company, Ocean Fish, to create a new brand identity for their range of healthy Cornish fish dishes, now stocked on Ocado.

Working closely with them, we developed a new retail brand name, ‘Hook, Line & Sinker’, creates a tone of voice to their packaging descriptions and used bold colours and quirky, eye-catching illustrations to bring the ingredients to life!

We’re now continuing to work with the Hook, Line & Sinker brand to develop product packaging for new dishes they’re adding to the collection.

Read the full case study

Develop technology to support your business

We worked with the Guild of Fine Food (GFF), a renowned British company known for its work promoting artisan food and drink across the UK, to overhaul its data systems and create more efficient processes.

From creating an entire judging system for the Great Taste Awards and using QR codes that could transform time-consuming business processes, to integrating third-party platforms like Mailchimp (that would also give users more control over their communications with GFF), our focus was creating a sleek, efficient system to improve productivity and the customer experience.

Read the full case study

We’ve worked with AB for several years now and it’s always been a really supportive relationship. Having worked with several developers in similar capacities in the past, they stand out as really understanding what we want to do, rather than trying to tell us what we need. It feels very collaborative and the work we’ve done with them has really enabled the business to grow and evolve – with hopefully more to come!

Christabel Cairns, Guild of Fine Food

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