Film and video content

We create digital content, TV advertising and marketing campaigns across all media platforms. We work with brands, businesses and agencies in the UK and overseas.

We cover the full content spectrum from TV commercials, marketing campaigns and brand films to smaller-scale social media and corporate content.

Our film team have experience in every aspect of film-making and will work with you to find the right approach for your business and audience.

STRATEGY: The right message for the right people, at the right time

Everything we produce is supported by a strategic plan. We ensure that your film content gets seen, discussed and shared – not just made.

Together, we agree your aims, objectives and KPIs. We research your target audience and analyse their behaviours. Then we recommend the best owned, earned and paid channels to promote and seed your film to engage your target audience.

A strategic approach increases:

  • the strength of your brand
  • audience engagement
  • coverage and reach.

Ultimately, we ensure you get return on investment.

CONCEPT: Developing ideas that connect with people

Our in-house team apply creative thinking and practical expertise to your brief. We use consumer and market insight to create ideas for animation, live action, VR or 3D. Our compelling concepts are designed to meet your budget, schedule and objectives.

PRODUCTION: We plan, produce, shoot and distribute

We manage the entire production process. We work with a team of passionate filmmakers, animators, editors and producing partners.

We edit and format footage for your channels.

For TV ads and commercials, we navigate the approval process with Clearcast, from script submission through to the final clocked masters. We can also organise media buying for TV (and radio).

Some recent examples of our work

  • a TV ad for Doncaster Sheffield airport shot on location in Ibiza as part of a brand refresh
  • an emotive campaign for Devon County Council to recruit young carers, promoted as vertical video across Snapchat and Facebook
  • two films for Caterpillar to support a product launch, with multiple language versions. The content was distributed across publishing sites using MIQ and Tabmo
  • three Sky Adsmart ads for The Cotswold Company to raise awareness of a rebrand among a new audience

Take a look at our animation showreel

Contact us for a chat

Get in touch to tell us about your project, campaign or business and we’ll see how we can help.

What we do subpage form

Our privacy policy explains how we use any personal information we collect from you.

* Required Fields


Some of our Film and video content work


In the health and social care sector, the impact of the coronavirus was immediate and huge. Even bef...
Read more

Shifting the brand to B2C and introducing insight-led marketing: DSA regional airport

Doncaster Sheffield Airport (DSA) had been promoting the airlines that operated from their tarmac. N...
Read more


Supacat is the world’s leading specialist in high-mobility defence vehicles. Our brief was to c...
Read more


To celebrate the importance of home cooking, Tesco Food required engaging video content to inspire...
Read more


AB The Creative Agency is the key creative partner for Flybe and Flybe Aviation Services. We work o...
Read more

The Cotswold Company

The Cotswold Company handcraft furniture inspired by the Cotswolds. Their existing customers know th...
Read more

The Maynard School

The Maynard School understands that girls learn differently than boys and require a nurturing, inspi...
Read more

Royal Airforce Benevolent Fund

The Royal Airforce Benevolent Fund is the Royal Air Force's leading welfare charity, providing fina...
Read more

Francis Clark Financial Planning

Francis Clark Financial Planning create clear financial plans for their clients to help them achieve...
Read more

Francis Clark Financial Planning - Pension Freedoms

The pensions landscape was about to change and new pension changes were coming into effect. Francis...
Read more


Part of a wider awareness campaign, we created a film that emphasises how the Rolle Centre has bec...
Read more

Devon Community Foundation

To change the conversation from “What’s the matter with you?” to “What matters to you?” Cu...
Read more

Grads for Growth

The Grads for Growth programme is aimed at placing new graduates within SME's. The ambition is to ha...
Read more

Greenslade Taylor Hunt

GTH is a multi-disciplined property services firm, with specialism’s including: residential sales,...
Read more

Living Coasts

Living Coasts is a fascinating attraction but historically it had slightly struggled to establish it...
Read more

National Trust

The National Trust found that traditional recruitment methods were not reaching the right candidates...
Read more

Sea Change Bakery

Create a brand film to promote Sea Change Bakery's low salt bread that hadn't yet been launched. Tha...
Read more

Sri Lankan Airlines

AB was approached by Sri Lankan Airlines to produce their in-flight safety video. The featured chara...
Read more

The Exploding Bakery

The Exploding Bakery is a coffee shop and wholesale cake bakery based in the South West with a new b...
Read more

The Story of West Country Beef

In January 2014 West Country Beef was awarded PGI status. PGI stands for Protected Geographical Indi...
Read more

University of Leicester - #HelloLeicester

The University of Leicester is a fantastic place for any student to study; but the city itself also...
Read more

WESC Foundation

The WESC Foundation is one of the UK’s oldest and most respected visual impairment charities.
Read more

Clarks Shoes

AB worked with employer branding agency Thirty Three to produce three profile films of Clarks staff....
Read more

Paignton Zoo

Paignton Zoo. One of the leading tourist attractions in the South West, with huge potential... but...
Read more

Pennon Group PLC

For over 10 years AB has worked across the communications spectrum for Pennon's portfolio of busine...
Read more


Petroc is one of the leading colleges of Further and Higher Education in the South West. With campus...
Read more

SC Group

SC Group is one of the world's leading companies specialising in the design and development of engin...
Read more

AB has been the key strategic, creative and digital partner for since its launch in...
Read more

  • Link to AB's Twitter page
  • Link to AB's Linkedin page
  • Email AB