Blundell’s
Raising awareness of an independent school isn’t just about listing facilities and achievements; it’s about capturing its spirit. For Blundell’s, a school that prides itself on nurturing excellence in every pupil, we set out to create a digital campaign that spoke straight to parents’ hearts and minds.
Our objective? To build a campaign that reflected everything Blundell’s stands for, that reached the right audience beyond the local area, and encouraged more parents to get in touch and explore what the school has to offer.
2.7M+
impressions
28K+
clicks
84
new enquiries
Smart targeting, beyond the local area
With the introduction of VAT on private school fees in January 2025, our campaign launched at a key decision-making moment for many parents. Working closely with the school’s leadership team, we identified an opportunity to position Blundell’s as the standout option for families considering weekly or full boarding, particularly those who might otherwise be looking ‘further up-country’.
We geo-targeted areas with existing boarding pupils and focused on postcodes across the whole South West, rather than just Devon, where Blundell’s is located.
An inspiring creative
At the heart of the campaign was a clear theme: Intelligent Education. We wanted to show (not just tell) how Blundell’s delivers a thoughtful, well-rounded approach to learning that values the individual.
To bring this to life, we organised a photoshoot with pupils from all year groups, capturing the school’s spirit and diversity. The visuals paired emotive imagery with inspirational copy, designed to resonate with time-strapped, high-intent parents weighing important educational decisions.
We also created a dedicated campaign landing page on the Blundell’s website to provide a seamless user journey from ad to enquiry.
Multi-channel strategy, single clear goal
To reach the right audience, we focused on the platforms where high-income, education-minded parents are most likely to engage. These included:
- Google Search – to capture active intent
- Meta (Facebook/Instagram) – to drive awareness and consideration
- LinkedIn – to target professional parents in the right demographic
By matching messaging to channel and persona, we ensured maximum relevance across every stage of the funnel.
A* results
The campaign exceeded expectations on all fronts by introducing new audiences to Blundell’s, driving thousands of qualified clicks to the landing page and helping to generate 84 new enquiries, leading to meaningful conversations with prospective families.
At a time when parents are looking carefully at their investment in education, this campaign positioned Blundell’s not just as a smart choice, but as an intelligent one.
We’re delighted with the results from our recent campaign with AB. It’s helped us to increase our profile, not just in Devon but also within the wider area, even producing enquiries from international students. A great success.
Dylan Smart, Director of Marketing and Admissions
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