Social media marketing is a powerful tool that can be used in a number of ways, from building awareness of your brand to generating leads and potential new customers for your business.
However, it can seem daunting. Social media platforms are constantly changing, with frequent algorithm changes and new trends appearing every week. Even if social media is your full time job, it’s tough to stay on top of the latest updates, with so many platforms to contend with. And if you work as part of a lean marketing team, you might feel like you’re fighting a losing battle.
That’s why AB offers social media marketing support, to help companies just like you with their social media strategy and content.
We specialise in:
- Social media audits
- Organic social media strategy and content plans across Facebook, Instagram, TikTok, LinkedIn, X, Pinterest and more!
- Paid social campaigns and reporting
- Social media content support
- Social media dashboard creation
Organic social
Paid social
Social strategy
Why work with AB?
Our team are skilled across all social platforms, and get a real kick out of creating compelling content and engaging campaigns across multiple channels.
We keep up to date with all the latest trends on the platforms, as well as any algorithm changes that will impact the positioning and reach of your content.
Whether it’s producing employee-focused content on your LinkedIn company page for your latest recruitment campaign or a Facebook ad to generate high volumes of leads for your new product, our social media experts can help to support your team.
Having had the pleasure of working with AB for over two years on our social media content, I can say that they are a great team, both on a personal and professional level. The collaborative experience had been highly positive.
Mara Chillotti, Knauf Insulation
How we work with you for social media marketing
Our digital marketing experts are here to assist you with your social media presence. Just think of us as an extension of your own team.
We’ll advise on the best platforms to use, set up and manage campaigns for you, and even create content plans for your organic channels so you’re one step ahead with your social posting.
Specifically, we can help you:
- Audit your paid and organic social media activity
- Create engaging copy and content for your social media channels
- Set-up and manage paid social media marketing campaigns (using platforms such as Meta Business Suite, and LinkedIn for Business)
- Track and report on your social media campaigns with real-time dashboards
Audit your social media strategy
As a starting point for any social media marketing project or campaign, our Digital Marketing team will audit your social media channels and provide you with a report, covering both organic and paid activity.
We’ll highlight what’s working well and what isn’t working so well, and make recommendations for improvement.
This is a great way to press the reset button and focus on what you want to achieve via your social media channels.
Content plans and content creation
Based on your business and marketing goals, our content specialists will map out a social media content strategy and editorial calendar for you.
We’ll make sure your platforms are working in unison and content is adapted to fit your audience on each channel.
We can also work with you to help produce consistent content for your platforms on an ongoing basis.
Paid social media marketing
We’re experts at running paid campaigns and ads across social media channels, including Facebook, Instagram, TikTok and LinkedIn.
So, whether it’s an awareness campaign to educate the world about your brand, or a lead generation to attract new customers, AB can work with you to deliver a paid social strategy and create campaigns that achieve the best results possible.
We’ll also create a live campaign dashboard to help you track your campaign’s performance.