Are you using AI to support your content efforts? If so, you’re not alone.
But while AI can be a great tool, it’s important to make sure your content still meets Google’s standards for quality and value. Google’s algorithm is designed to prioritise helpful, relevant and reliable content; things that aren’t always easy to achieve with AI alone.
The good news? With just a few key adjustments, you can ensure your AI-powered content ranks better and stands out.
Here are eight simple tweaks that can help your AI content rank on Google’s first page.
1. Add a byline and bio
Google values content that shows a clear author. Including a byline and a brief bio helps signal to Google (and your readers) that there’s a real person behind the content. This not only adds credibility but also reassures readers that the information they’re reading is backed by expertise. So, don’t hide behind AI, show who’s actually behind the words on the screen!
2. Be transparent about AI assistance
Google encourages the disclosure of AI-generated content. If your post was drafted or assisted by AI, it’s important to be open about it. Instead of trying to hide AI involvement, embrace it and be clear with a simple note like ‘Drafted with AI, refined by our in-house team’. This shows Google that you’re being transparent and following best practices.
3. Share personal experience
While AI can provide a lot of useful content, it often lacks the personal touch. Adding your own real-world experiences – whether it’s an insight, a lesson learned, or an example from your business – can make a world of difference. A personal story or unique example shows authenticity and adds value that AI alone can’t replicate.
4. Link to proof of expertise
Google wants content that comes from trusted sources and experts. Be sure to back up your claims with credible links and references. When you include sources, it boosts your authority and makes your content more reliable. Google’s algorithms favour content that’s well-sourced and evidence-based.
5. Provide original insights
Google loves fresh and original content. It doesn’t want to see recycled information or ideas that have already been published a hundred times. To really get noticed, provide original research, insights or a unique perspective on your topic. Whether it’s new data, a quick product review or a staff-picked recommendation, offering something new will set you apart.
6. Double-check your numbers
Accuracy is crucial in SEO. One incorrect statistic can quickly diminish your credibility, leading to a drop in rankings. Before you hit publish, double-check every number to ensure it’s correct. Always provide sources for any stats you include.
7. Improve the user experience
Google’s algorithm isn’t just about content quality; it also factors in how your page performs. A slow-loading page or a cluttered design can hurt your rankings. Use Google’s PageSpeed Insights tool to analyse your page speed and make adjustments to improve load times. A fast, easy-to-navigate page keeps users happy, which Google notices.
8. Do a human quality check
AI may be able to generate content, but it’s not always perfect. Spelling errors, awkward phrasing, or robotic-sounding sentences can hurt your content’s effectiveness. Before you publish, do a final review to ensure the tone is natural, the flow is smooth and there are no embarrassing mistakes. It’s the human touch that makes all the difference.
Final thoughts
Google’s algorithm has become incredibly sophisticated, and while AI can be a valuable content tool, it still requires human insight and polish. By focusing on quality, originality, and transparency, you can ensure that your AI content not only ranks well but also delivers real value to your audience.
Don’t just rely on AI. Use it as a tool to enhance your content, but always add the human touch where it counts.
All insights from Google for Developers. This article was written by Justin Elliott, using AI tools to assist with research and content structuring.