Do you work in communications, marketing, advertising or internal comms? Then this guide is for you.
All our advertising, marketing and comms activity has an impact on the environment.
We’re living through a climate crisis. As marketers and comms professionals, we have a collective responsibility to reduce our emissions.
And it’s easier than you might think. Some small changes can make a big difference.
Here you’ll find best practice, advice, ideas and information to help comms professionals reduce our environmental impact. Let’s go!
Start with emails and messages
Emails and messages are an easy place to start when it comes to reducing your carbon footprint.
Rethink your advertising
Consumers want companies to advertise sustainably. Let’s give your customers what they want.
Harness the power of social media
Social media posts have a big impact on the environment. But these platforms also offer a huge opportunity for change…
Create a better culture
Inspire and support people to make sustainable choices at home and at work.
Cut down on video calls
See how you can help reduce emissions from meetings and video calls.
Search sustainably: search engines and AI
Discover the greenest options for researching information online.
Use AI responsibly
Discover how to get the best from AI tools with the least environmental impact.
Create greener websites
Get practical tips to cut down the pollution created by your website. Get the low-down on using PDFs.
Take collective action
Check out these industry groups and initiatives so you can take action with others.
Tools and resources
Take your pick from a range of tools designed to help you reduce your carbon footprint.