It’s not just what your company says that’s important; it’s how you say it. The way that you speak to your audience is known as your company’s tone of voice. And you need to make sure that how you’re speaking to your audience is consistent across all channels of communication.
Defining and documenting your brand’s tone of voice ensures this consistency, and helps your brand’s personality shine through in all your communications.
Tone of voice projects are ideal for companies in growth mode (to help them scale up seamlessly) or those undergoing a re-brand (to inject some fresh life into their comms).
AB can help you by:
- Running tone of voice workshops with your team
- Documenting the defining aspects of your tone of voice
- Producing tone of voice guidelines to be used across your business
- Adapting your copy to reflect your new tone of voice
Consistency
Personality
Recognition
Why AB?
We’re a brand and marketing agency; we know exactly what makes brands stand out. How you communicate with your customers plays a huge role in this. Our team of brand strategists and creative copywriters love helping companies to develop their voice to help them clearly communicate what they have to offer and, ultimately, build better relationships with customers.
Our tone of voice services help you explore what makes your brand unique and how that should be communicated in your voice. This will help to engage your audience and set you apart from your competitors.
We’ve helped companies locally and internationally to define their tone of voice – could you be next?
Tone of voice workshops
We’ll run a workshop with key stakeholders in your business to nail down your values and outline the qualities that need to shine through in your tone of voice. The more members of your team we get involved, the more representative your tone of voice as a whole.
Using these insights, we’ll put together guiding principles to shape your tone of voice moving forwards.
Documenting your tone of voice
To make sure your voice is consistent across all comms, we’ll create an engaging tone of voice guide for your whole company. Your employees can then refer to this when drafting any communication to make sure it’s in keeping with your brand and values.
We’ll cover the guidelines and provide examples of correct and incorrect usage to help you roll out your new tone of voice.
Adapting existing copy
Once you’ve established your new tone of voice, auditing your existing content and communications to make sure they reflect your guidelines can be time-consuming. This is where we can help you!
We’ll take a look through your existing comms and give them a polish to make sure your company’s new tone of voice shines through in everything you do.
FAQs
It depends on the depth of work needed, but typically, we can define and document a strong tone of voice in a few weeks. We can also provide ongoing support to help you roll out your new guidelines in your business, if needed.
We develop flexible guidelines that adapt your tone for different contexts – whether it’s social media, emails or website copy – while keeping it true to your brand.
Absolutely! We can refine and evolve your current tone to better align with your brand’s growth, audience expectations, and market trends.
A strong tone of voice makes your brand more recognisable, builds trust with customers, and helps you stand out in a crowded market.
We help define your brand’s unique voice, create clear guidelines, and provide practical training so your team can communicate consistently across all channels.