Olympia Auctions
In the world of auctions, standing out is no easy task. With international heavyweights such as Sotheby’s and Christie’s dominating the headlines, it can be difficult to carve out your own space. However, Olympia Auctions is doing just that, combining expertise with a personal touch that makes buyers and sellers feel valued.
When we were introduced to Olympia Auctions in summer 2024, they knew they could get better results from their digital activity. We were tasked with refining their digital strategy, improving website usability and ensuring every pound spent delivered a strong return.
82%
More conversions
130%
More impressions
SEO
& UX improvement
Starting with the right lot
Just like every strong auction begins with a detailed catalogue, every strong digital strategy begins with an audit. We carried out a full digital review to understand exactly what was working and where there were opportunities for improvement. From SEO and paid search to email marketing and social media, the audit gave us the clarity to build a strategy that was both ambitious and practical.
This upfront work was key. It meant we could identify areas that had real potential, such as more focused Search campaigns and better targeting, and avoid wasting time on activity that would not deliver value.
Campaigns that spark interest
With the audit complete, we launched a series of tactical campaigns aimed at reaching the right audiences.
Google Search – We launched six dedicated campaigns within a 50-mile radius targeting sellers across specialist departments including Pictures, Silver, Jewellery and Watches, Art and Antiques and Valuation Services.
Always-on activity – Google and Meta campaigns designed to highlight Jewellery, Indian and Islamic Art and personal home visits. These are all areas where Olympia Auctions shines and where they are keen to grow their reputation.
The hammer has come down with impressive results: an 82% increase in Google Search conversions year on year and 130% more monthly campaign impressions compared with when we began. That is proof that the right targeting and the right creative can truly raise the stakes.
Improving the online experience
It’s not just about getting people to the website. Once they arrive, their experience must match the expertise of the Olympia Auctions team. We have been working on a series of enhancements to make the site more engaging and more effective.
This has included SEO improvements to boost visibility, cookie management updates to support compliance and smoother processes for buying specialist books and auction catalogues. Each improvement is an important step towards ensuring visitors stay longer, interact more and ultimately choose Olympia Auctions as their trusted auction house.
A strong bid for the future
Olympia Auctions is ambitious and rightly so. By keeping digital activity tightly targeted and focused on ROI, the business is seeing clear results in a sector where competition is fierce. With planning already underway for the autumn and winter auctions and into 2026, the momentum is only building.
