The Story of West Country Beef

In January 2014 West Country Beef was awarded PGI status. PGI stands for Protected Geographical Indicator and is a designation which recognises when a region produces food in a certain way using a unique process. The West Country has a rich abundance of wonderful grass fields, due to the wet and mild climate, along with the amount of sunshine the region benefits from to encourage grass growth. This short film, aimed at processors both in the UK, Europe and further afield was produced to raise awareness of West Country Beef. Of course showing West Country beef as a premium product is only one part of the story. We talked to beef farmers, industry experts and one of the UK’s leading chefs to tell the unique story of West Country Beef.