Schoolcomms
Schoolcomms is an intelligent educator software solution, enabling digital home-school communication. It has been adopted by 2,500 schools across the UK and is used by over 1,000,000 parents. It has transformed how children learn and how schools communicate with parents.
Challenge
To promote Schoolcomms as effective and easy to use, freeing schools to focus on what they do best – educating children. In addition we need to educate schools and parents about the app, SchoolGateway. An already busy marketplace, our challenge was to highlight the USP’s of Schoolcomms bespoke technology.
Disciplines
Response
A new identity and positioning was launched around ‘all together, smarter’. AB is Schoolcomms lead agency and our work includes planning, advertising, digital marketing, film, direct mail, and exhibitions. Plus we have worked with the development team on UE and UI.
Impact
A significant increase in turnover year on year and an ambition to have a 20% market share by 2018.
Schoolcomms is now used by over 1,000,000 UK parents and 3,000 schools.