Petroc is one of the leading colleges of Further and Higher Education in the South West. With campuses in Tiverton and Barnstaple in Devon, they offer a broad range of courses including A-Levels, apprenticeships and vocational qualifications. With years of expertise in supporting students, the team understands how different each learner's journey through education can be. That's why we created the #FullOfSurprises campaign. Our integrated campaign across social, digital, outdoor, cinema and press orchestrated just how surprising Petroc can be.
Create a campaign that would alter perceptions of a leading regional FE college and change the way people view Petroc.
Show how Petroc is #FullOfSurprises across a variety of digital channels, targeting both parents and students as different key decision makers, whilst reviving confidence in the brand through a target print media and PR campaign.
Over 75,000 views on the film on both Facebook and YouTube, as well as positive regional press coverage. A year-on-year increase in enquiries. Old reputation and perceptions have been challenged.