Pennon Group PLC

For over 10 years AB has worked¬†across the communications spectrum for Pennon’s portfolio of businesses including Viridor and South West Water. Pennon Group PLC is a FTSE 250 company with a ¬£1.3bn annual turnover.

The Background

AB have worked across all the Pennon businesses for over 10 years. The projects we have been involved with include brand development, corporate reporting, advertising, direct mail, OFWAT regulatory reporting, film, exhibitions and digital. In all cases excellence is required to support one of the largest environmental infrastructure groups in the UK.

The Challenge

A great example of how we work with Pennon is the South West Growth Summit held at the University of Exeter on 21 October 2016. We were briefed by the Pennon team less than six weeks before to develop a brand, lead the communications including invitations, stage design, filming and website.


Corporate Communications/ Design & Print/ Website Development/ Film Production/ Advertising

The Impact

The South West Growth Summit was an enormous success. There was standing room only on the day as a very impressive panel including Rt Hon. Sajid Javid MP, Secretary of State for Communities and Local Government, were put through their paces by Bill Martin, Editor of the Western Morning News. A growth charter has been published and the #backthesouthwest campaign continues to gather pace.

I would recommend AB for any creative marketing work. They developed a strategy for us and ran it through a number of channels to give an excellent overall package. Great work!
Matt Moore, Head of Communications