National Trust

The National Trust found that traditional recruitment methods were not reaching the right candidates. So AB’s two short films were part of a campaign to show the beauty and uniqueness of Polesden Lacey and Chartwell from an employee’s perspective.

Polesden Lacey

Polesden Lacey is one of the National Trust’s biggest and most vibrant properties – and it’s clear to see why. It’s unique, welcoming, and inspiring; much like those who work here.


Chartwell in Kent was the family home of Sir Winston Churchill and is now owned by the National Trust. The role of Visitor Experience Manager has been notoriously difficult to fill, so the NT wanted to try something different. As a workplace, it’s a pretty unique offering. The home of a famous World leader as your office.


Our Approach

Working with agency Thirty Three, we wanted to capture this uniqueness in a short film to reach the audience through social media and a recruitment microsite. A sneak peek into the world of a Visitor Experience Manager at Chartwell. A day in the life (including his armchair, his famous cigar, studio, even jock the cat). All seen from an employee perspective to showcase Chartwell and tell the story.