IG Group Holdings PLC
IG Group is a FTSE 250 Global Financial Trading company headquartered in London.
In 2016, IG Group asked AB to manage the whole report process to help them focus their own resources on other key corporate activity.
After previously designing the report in 2014 and 2015, IGG wanted AB to manage the whole reporting process for their 2016 report which included copywriting, a fresh new design and managing the print and mailing of the report.
AB developed a robust process that included interviewing key leaders in the business to capture the message for the 2016 report. This enabled us to develop a straw man of content and pagination plan which allowed IGG to see the story and structure throughout the report. This formed the basis for the design brief, copywriting, photo shoot and production of the report.
A consistent story and tone of voice throughout, has created a more engaging report. With a robust process in place the 2016 report was delivered three weeks earlier than previous years with AB managing the whole process of design, copywriting/editing and production of the report.