Francis Clark Financial Planning

Francis Clark Financial Planning create clear financial plans for their clients to help them achieve their ambitions and dreams. To do this, they have to be the leaders in their field. We’ve worked with FCFP in many capacities; whether it be brochure design, the creation of their new site, or most recently the ‘You Shaped Advice’ campaign. As long term partners for FCFP, we’ve supported them in a variety of ways, so when the brief came in for an awareness campaign, we wanted to do something a bit different for a financial services ad. We wanted to show that FCFP do not follow a one size fits all approach because everyone is different and their financial plans should be different as well. We think we did just that.

The Challenge

To generate leads from high net worth individuals interested in individual financial planning services with a highly targeted digital campaign around the concept of ‘You Shaped Advice’.

Increase in year-on-year traffic
Film Views

Our Response

Understanding that video has the power to drive strong engagement levels, we created a film that would stand out in the saturated financial services market. We know that the content we created would make people engage with FCFP and stop and think. We used LinkedIn ads to ensure our ads were being shown in front of the sought after audience we had been briefed to target. Our digital marketing team conducted meticulous keyword research to tap into FCFP’s target audience and their search behaviour habits, meaning we were able to get FCFP at the forefront of everyone’s minds.  


Digital Marketing/ Branding/ Web Development/ Social Media Marketing/ Design

The Impact

800k+ impressions, 5,000+ film views. 69% increase in year on year traffic. A campaign successfully launched across all social channels.

AB are first class partners for any project and our expectations are always exceeded no matter the brief given.
Gary Quick, Director