Brand identity and strategy

How can your brand support the ambitions of your business? We can help you to create a robust brand identity and strategy by understanding why your business exists, how you work and your future plans.

We work with brands in the UK and overseas to strengthen their offering, revolutionise their employee and customer experience, and drive growth.

We work with start-ups to create new brands.

We also help to revitalise and re-energise existing brands.

Some recent examples of our brand work include:

  • A brand refresh for Doncaster Sheffield Airport working with senior stakeholders to create assets including a new logo, colour palette, tagline and TV ad
  • A master brand and sub-brands for Sabio, a B2B customer-experience technology specialist
  • A business-wide brand evolution including a new website and booking system, visual identity, messaging and imagery for Cofton Holidays

Brand strategy: building a brand from the core of your business

Your brand is so much more than your logo or the products you sell. Your brand is your entire business. It’s the reason you exist, your USPs, the people who work there and the experience you offer to clients or customers.

Building your brand is a collaborative process. We need to find out what your business wants to achieve and why. We need to understand how your teams currently work together, your corporate structures and what your customers and clients think of your business.

We will also look at your competitors and trends across your industry and markets.

Together we’ll explore what makes you unique, what you could or should be doing differently, and how to express that to the world.

Brand expression: look and feel

Our team of designers will create:

  • a new brand identity
  • tone of voice guidelines and key messages.

They will consider how the brand can be applied across different customer, client and employee touchpoints. These designs will build in flexibility to work across other tools or products you might develop in the future.

Brand implementation: launching the brand

When you’re ready to announce your new brand to the world, you can take a phased approach or launch with a bang.

Whatever you decide, our in-house teams of web designers, copywriters, film makers, digital marketers and designers will help you to make change happen internally and externally.

Depending on your budget and ambitions, we can support you with:

  • website design and build
  • design assets including images, logos, fonts, colour palette
  • rolling out the brand across print, digital, outdoor and indoor display
  • internal launches to unite your teams behind the brand.

Naming products and brands

We can help you to create a memorable name for new products and brands. Based on your requirements, we will run a workshop with your teams and agree a shortlist of potential names.

We’ll run legal checks and ensure there are no copyright issues. Our design team will explore how these names could work on products and marketing materials.

We’ll also do a cultural and linguistic analysis for each name and design to ensure they will translate to your markets.

This process leaves you with options to choose from that you can be confident in.

Contact us for a chat

Get in touch to tell us about your business and we’ll see how we can help. A discussion about the challenges you’re facing and your future ambitions is an excellent place to start.

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Some of our Brand identity and strategy work

Shifting the brand to B2C and introducing insight-led marketing: DSA regional airport

Doncaster Sheffield Airport (DSA) had been promoting the airlines that operated from their tarmac. N...
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Tozers: uniting teams and building a stronger business

Tozers is one of the oldest law firms in the South West. While the business had expanded across thre...
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Sabio is an independent contact-centre technology specialist. They focus on delivering exceptional c...
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AB The Creative Agency is the key creative partner for Flybe and Flybe Aviation Services. We work o...
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Royal Airforce Benevolent Fund

The Royal Airforce Benevolent Fund is the Royal Air Force's leading welfare charity, providing fina...
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Building and evolving one of the world's fastest growing technology companies. Glassbox Digital use...
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Paignton Zoo

Paignton Zoo. One of the leading tourist attractions in the South West, with huge potential... but...
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Pennon Group PLC

For over 10 years AB has worked across the communications spectrum for Pennon's portfolio of busine...
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SC Group

SC Group is one of the world's leading companies specialising in the design and development of engin...
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Schoolcomms is an intelligent educator software solution, enabling digital home-school communication...
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AB has been the key strategic, creative and digital partner for since its launch in...
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WSP | Parsons Brinckerhoff

WSP | Parsons Brinckerhoff are one of the largest professional services and engineering consultancie...
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