Social media is a huge, ever-changing landscape. It’s a powerful medium that can be used in a number of ways, from building awareness of your brand to generating leads and potential new customers for your business.
However, without the right tools and expertise, social media can be confusing as it’s constantly shifting. And that’s where we can help you.
Working across both organic and paid social media, we partner with a variety of brands to deliver strong, consistent social media strategies that help to increase engagement and loyalty.
Our digital marketing experts are here to assist you on the journey through social media. We’ll advise on the best platforms to use, set up and manage campaigns for you, and even create content plans for your organic channels so you’re one step ahead with your social posting.
Specifically, we can help you:
- Audit your paid and organic social media activity
- Manage your social media accounts
- Create engaging copy and content for your social media channels
- Set-up and manage paid social media marketing campaigns (using platforms such as Meta Business Suite, and LinkedIn for Business)
- Track and report on your social media campaigns
Auditing your social media strategy
Sometimes you need to take stock of where you currently stand. As a starting point, we always recommend an audit of your social media channels. Our Digital Marketing team will audit your social media channels and provide you with a report, covering both organic and paid activity.
We’ll highlight what’s working well and what isn’t working so well, and make recommendations for improvement. This is a really great way to press the reset button and focus on what you want to achieve via your social media channels.
Managing your social media channels
Managing your social media platforms can take a huge amount of time. Let us help you navigate through the world of social media and grow your organic engagement and following.
We can manage your social media profiles by posting relevant and engaging content across multiple platforms. We’ll advise on any high performing content or trends we notice that can help increase engagement in the future.
Creating engaging social content for your audience
Your social media accounts need regular content that followers can engage with.
Our content specialists are here to guide you through creating a successful social media content strategy and will work with you to create the ongoing content your audience want to see.
Setting up paid social media campaigns
We’re experts at running paid campaigns and ads across social media channels, including Facebook, Instagram and LinkedIn.
So, whether it’s an awareness campaign to educate the world about your brand, or a lead generation to attract new customers, AB can work with you to deliver a paid social strategy and create campaigns that achieve the best results possible.
Tracking your results
For each campaign we set up and manage for you, we’ll provide regular reports and updates on how its performing, making recommendations for improvements when necessary.
We believe it’s important to be fully-transparent about the results of campaigns and we always try and present campaign summaries in a clear and easy-to-digest format. We can also offer you access to live dashboards, so you will always have visibility of real-time results for your campaigns.
Why work with AB?
Social media is a powerful tool and our team get a real kick out of creating compelling content and engaging campaigns across multiple channels.
Whether it’s producing employee-focused content on your LinkedIn company page for your latest recruitment campaign or a Facebook ad to generate high volumes of leads for your new product, our social media experts have got your back.
Want to learn more? Touch base today to talk all things social media.