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Brand identity

Explore all the elements that visually distinguish you as a brand.

Your brand identity is not just your logo. It encompasses a whole range of elements that visually represent you as a business. This can be anything from fonts and messaging to colours and even the images you use.

Why is this important? Well, having a strong brand identity is paramount to your success. Your brand is what makes you who are you. You need to be memorable; brands are how customers resonate with you and differentiate you from your competitors.

As experts in branding, we can help you create an identity that resonates with both your customers (and potential customers), and sticks in their mind.

Specifically, we can work with you to:

  • Audit your existing brand identity
  • Create a new identity from scratch
  • Develop your company’s tone of voice

Put your current brand identity under the microscope

How is your existing brand identity performing for you? Is it consistent? Or do you need to make a few adjustments? We’re here to help.

Our team of creatives and brand experts will take a look at your existing collateral; from your colour palette and logos to the imagery used across your website and brochures. Collating this information, we’ll help to identify any inconsistencies and make recommendations for improvement.

Create a fresh new brand identity

If you’re starting up a new brand or need a complete brand overhaul, we’d love to help you. Our strategists will start by getting to the bottom of your business – what is your purpose? What do you stand for? What is your story? 

Once we’ve developed your brand strategy, our team of creatives will get to work developing a range of visual assets, including logos, web assets, brand guidelines and style guides to make sure your brand identity is consistent across all touchpoints.

How is your brand speaking to your customers?

Having a consistent tone of voice is important for any brand. Remember, it’s not just about what you say, it’s about how you say it.

When developing your brand identity, our team of creative copywriters will explore what makes your brand unique and help you communicate this through your tone of voice. We can help you to run workshops, create tone of voice guidelines and update content to reflect your new style.

Why work with AB?

We’re a brand and marketing agency; creating new and exciting brand identities is in our DNA! We love helping businesses to explore what’s important to them and our team of curious creatives are passionate about translating your values into unique and engaging assets that reflect your vision.

Need some help developing your brand identity? AB has got you covered!

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We love to talk branding and marketing! Get in touch with us today.

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