#DataMunch brought together the collective minds from Crowdcube, BiG Consultancy, AB, Oneserve & Stephens Scown. The event took place on Thursday 1st June in Exeter and showcased how businesses are using data to transform how they work and communicate with customers.
Gerry McNicol from BiG Consultancy
Gerry discussed how Big Data is being used in industry and routes to data-maturity within your organisation. Focussing on data-driven tools and solutions for the marketing sector such as rich customer segmentation, real-time personalisation and predictive analytics..
Chris Shadrick from AB…
Chris took us through his top tools that allow brands to have more control over their Digital Customer Experience by analysing customer data and digital interactions. Including a demo of one of the world’s most innovative big data customer experience solutions that replays user interactions.
Jonny Day from Crowdcube
Jonny’s talk focused on Crowdcube’s use of data to understand their business goals, key metrics not vanity metrics and using data to drive change and product improvement. Including how and where to focus time and resource.
Chris Proctor from Oneserve
Chris debated how to future proof your business against the conundrum of decreasing customers’ cost palatability which is matched with increasing expectations of service quality, driven by technology and innovations. Listen out for a mention of a holy trinity of technologies – Big Data, IoT and Artificial Intelligence that can deliver a solution that truly moves the bar.
Tom Moore from Stephens Scown
Tom gave an entertaining report on the dwindling light of the Data Protection Act and many unknowns of the new General Data Protection Regulation. What does the looming compliance deadline mean for businesses and what should you do to prepare for it?