So we spend time informing and educating clients on key metrics for their communications, and without notice Google Analytics changes their terminology.
Admittedly I think the terms are clearer, but some notice would help so that we can inform clients of the change.
On 16 April 2014 Google Analytics quietly changed the terminology they use within the reports, changing what they call “visits” and “unique visitors.”
Now, visits is named “sessions” and unique visitors is named “users.”
This shouldn’t affect the figures as it’s just renaming existing metrics.
Author: Henry Sanford
Henry is an experienced online communications consultant who has worked with a number of FTSE 100/250 companies, helping them to communicate with their key stakeholders. He heads up our Digital and Corporate Reporting teams, and is interested in all gadgets that make life simpler. A fan of all sport, he is often seen supporting the Exeter Chiefs most weekends but without the headdress and tomahawk!