I fully support what Albert Camus (French-Algerian Nobel Prize winning author, journalist, and philosopher) said ‘You cannot create experience. You must undergo it’. And as actions speak louder than words, (no more cliches to come) we immersed ourselves in the brand known as Holiday Resort Unity. A family run business owned by the House family that has been offering holidays in the West Country for more than 50 years.
This is no ordinary holiday park as Adam, Sian, Hannah and I experienced. Don’t think little field, porter loo and showers, think 250 acres of all forms of holiday accommodation from caravans (static and mobile), pods, safari tents and more, this is the largest independent holiday park in the South West. This, with a number restaurants, swimming pool undergoing a major investment to included slides and indoor play area, amusement arcades, a permanent fun fair bigger than the one that visits town every year and, not to forget ten pin bowling (Adam would prefer to forget the fall of coming 3rd out of 4!).
No this wasn’t a team jolly. We are working with HRU on a number of communication initiatives and this has to be the best way to understand the history of the brand, how it operates and what it offers. How could we possibly help without knowing this.
So our visit involved an overnight stay in two Premier Caravans, experiencing the check in/out process, drinking the local ales and sampling the food in a number of outlets.
We now know when the client mentions the Wolf, RJs or the Pods what they are talking about, their relationship to the rest of the park and who is running them. This experience we believe is crucial with every client unless of course they are high rise window cleaners, in which case we’ll take an inside out view of their work.
Author: Henry Sanford
Henry is an experienced online communications consultant who has worked with a number of FTSE 100/250 companies, helping them to communicate with their key stakeholders whilst maximising their use of data to generate informed decisions and increased engagement with customers. He heads up our Digital and Corporate Reporting teams, and is interested in all gadgets that make life simpler. Recent projects include an international product launch across Europe, Middle East & Africa as well as leading a large data integration project in the UK. A fan of all sports, he is often seen supporting the Exeter Chiefs most weekends but without the headdress and tomahawk!