The Maynard// What Makes A Girl Courageous?


I always feel a mix of excitement and anxiety when sitting down to take a new brief. The Maynard project was no different; produce a 40-second film featuring real students, real teachers, shoot at the school and on location – one day of which would be on Dartmoor… in January!

Now I’m really nervous. But hey, these are creative challenges and what doesn’t kill you makes you stronger. So, yes we’ll find a way to work around school timetables, swimming pool access and the threat of never-ending rain.

With my anxiety safely packed away in a box marked ‘temporary anxiety storage’ we set about planning the production, The Maynard team were fantastic, helping us to plan the filming and without their commitment, it could have been a very different story.

We filmed over 4 days with some very enthusiastic students from pre-school age to sixth form, we trekked on Bone Hill Rocks, struggled to keep the camera dry at St Luke’s pool and even hijacked a school play.

What was great about this project we were able to keep things simple and so we operated with minimal crew and kit, focusing our attention on getting honest, natural performances from the girls, yet at the same time I think we also captured some lovely imagery – We hope this comes across in the film.

The Maynard School #MadeForGirls


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Jason has always loved film - He spent his youth arguing the case to his parents that he actually needed to see The Empire Strikes Back five times. After studying advertising at Watford College he begun a career on the mean streets of advertising, later working for one of London’s leading moving image design studios working for clients such as Channel 4, BBC and MTV. He believes passionately that todays digital technology coupled with a strong idea can allow any business to achieve the same creative excellence that at one time only global brands could command.


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