So are you Gen C?


For those of us not following each generation’s habits, Gen C is a powerful new force in consumer culture. It describes people who care deeply about creation, curation, connection and community (uh oh the 4 Cs). It’s not an age group; it’s an attitude and mindset defined by key characteristics. Eighty per cent of Gen C is made up of millennials – Generation Y roughly born between 1980 – 2000. More on Gen C here.

However, for me Gen C has always been around. Content has always been king, curating and sharing it has always been the purpose of great content from the printed book to the tweet and cultivating a community of followers/brand advocates/readers is key to any successful communication. So recruiting for Gen C is not looking at an age demographic but looking to see who has embraced and understood “the 4 C’s” by using the current social media channels and latest tech. Those that understand this will then be able to develop comms strategies that reach the target audience and maybe develop “the 4 Ds! for Gen D” Suggestions welcome on a postcard, email, tweet or a good old conversation.

Suggestions to date include:

  • Dateable, difficult, dangerous & delinquent
  • Digital, dignified, dabblers, dilettante (a person who cultivates an area of interest)


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Henry is an experienced online communications consultant who has worked with a number of FTSE 100/250 companies, helping them to communicate with their key stakeholders. He heads up our Digital and Corporate Reporting teams, and is interested in all gadgets that make life simpler. A fan of all sport, he is often seen supporting the Exeter Chiefs most weekends but without the headdress and tomahawk!


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