So are you Gen C?


For those of us not following each generation’s habits, Gen C is a powerful new force in consumer culture. It describes people who care deeply about creation, curation, connection and community (uh oh the 4 Cs). It’s not an age group; it’s an attitude and mindset defined by key characteristics. Eighty per cent of Gen C is made up of millennials – Generation Y roughly born between 1980 – 2000.

However, for me, Gen C has always been around. Content has always been king, curating and sharing it has always been the purpose of great content from the printed book to the tweet and cultivating a community of followers/brand advocates/readers is key to any successful communication. So recruiting for Gen C is not looking at an age demographic but looking to see who has embraced and understood “the 4 C’s” by using the current social media channels and latest tech. Those that understand this will then be able to develop comms strategies that reach the target audience and maybe develop “the 4 Ds! for Gen D” Suggestions welcome on a postcard, email, tweet or a good old conversation.

Suggestions to date include:

  • Dateable, difficult, dangerous & delinquent
  • Digital, dignified, dabblers, dilettante (a person who cultivates an area of interest)


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Henry is an experienced online communications consultant who has worked with a number of FTSE 100/250 companies, helping them to communicate with their key stakeholders whilst maximising their use of data to generate informed decisions and increased engagement with customers. He heads up our Digital and Corporate Reporting teams, and is interested in all gadgets that make life simpler. Recent projects include an international product launch across Europe, Middle East & Africa as well as leading a large data integration project in the UK. A fan of all sports, he is often seen supporting the Exeter Chiefs most weekends but without the headdress and tomahawk!


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