It’s been awhile since we’ve updated you on #MadeForGirls… but it’s been a crazy six months. The campaign which originally began in February of this year was established to raise awareness of The Maynard School, one of the UK’s leading independent girls schools… and we did just that.
The integrated campaign spanned across digital, cinema, outdoor and print, reaching over 100,000 people and generating 50,000 views on YouTube. True success comes from a creative campaign that challenges mainstream, traditional school marketing. Taking this one step further, success came from a deep understanding of the target audience and then using this information to build a data-driven digital campaign across social, search and display.
There really is something quite special about The Maynard School… we understand that not everyone believes in single sex schools, or even private education, however after spending time with students, teachers and parents, it was clear this school is unlike no other. Everything about the school is tailored towards how girls learn differently than boys and can thrive in a single sex environment. This is definitely clear by the incredible grades The Maynard students achieve during their time at the school. Particularly the Sixth Form students where most end up in further education at Russell Group Universities.
The campaign saw an increase of over 100% in new student enquiries and on average double the number of families attending separate open days across the school.
You may remember earlier this year we were voted “Creative Ad of the Week” on The Drum, fending off Samsung, McDonald’s and L’Oreal as well as some of the biggest creative agencies in the world.
Fast-forward several months… We have now been shortlisted within this year’s best Creative Works, alongside some of the world’s most iconic brands. We’re very proud of that, but we’re striving for a little more…
This is where you come in. Your votes can help us land the win and it only takes a few seconds.
>> Vote for us here <<
Author: Chris Shadrick
Chris leads on Digital Strategy and works with our clients to enhance their online communications and uses insight to better understand business challenges. His enthusiasm for new technology and digital means he can lead and develop a clear Digital Marketing Strategy for all our clients and has experience working across multiple sectors. Chris is Google Certified, which means he knows his Panda from his Penguin and runs digital campaigns that achieve results. Chris enjoys escaping for long walks on Dartmoor and is often found getting creative in the kitchen.