Since early 2015 we’ve been working hard to deliver a new brand for Supacat. It was an opportunity to clearly define the Group structure and embrace the other businesses under a Group umbrella.
The result is the new SC Group identity with Supacat remaining in place to focus on core defence business. SC Innovation is the new brand for non-defence customers; Proteum the new brand for marine products; and Blackhill Engineering is retained for large fabrications and associated machining business.
Four new websites launched on Thursday 10 September – SC Group, Supacat, SC Innovation, Proteum – with a new Blackhill Engineering website in the pipeline. The websites have been built to reflect the new branding across the five businesses, adopting a responsive, modern design with a real focus on promoting SC Group’s range of cutting-edge products and services through imagery and video. As well as improving how SC Group communicates with their audience through content and email marketing.
SC Group’s responsive website design seamlessly incorporates the new brand across the five new websites, creating a great user experience on a range of devices. As SC Group provides products and services across the world; AB has built the websites to appeal to a global audience, along with an SEO-friendly structure and a comprehensive digital strategy will follow.
Jamie Clarke, Head of Marketing and Communications for SC Group commented “We have been working with AB for a number of years to develop our marketing both online and offline. The rebrand and websites have been one of our largest investments to date and will allow us to deliver innovative solutions to our customers across multiple sectors. I’m super pleased with what AB has delivered”
Ed Burnand, Partner at AB and lead on the SC Group account commented, “Supacat has always been one of the most exciting brands we work on here at AB. And this rebrand to help develop the new Group structure has been fascinating. From the initial kick-off meeting, we have been excited to see how the new branding and websites have continued to develop and we’re delighted with the final results.”
AB continues to work with SC Group on other projects to support their marketing departments, particularly in building a larger online presence internationally.
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Author: Chris Shadrick
Chris leads on Digital Strategy and works with our clients to enhance their online communications and uses insight to better understand business challenges. His enthusiasm for new technology and digital means he can lead and develop a clear Digital Marketing Strategy for all our clients and has experience working across multiple sectors. Chris is Google Certified, which means he knows his Panda from his Penguin and runs digital campaigns that achieve results. Chris enjoys escaping for long walks on Dartmoor and is often found getting creative in the kitchen.