Tesco// Levi Roots cooks up climate friendly recipes!


Climate Week is Britain’s biggest climate change campaign, inspiring a new wave of action to create a sustainable future.

For the 2012 campaign, Climate Week Cuisine will be a major new element to the national occasion. Tesco asked us to set up a series of film shoots with personalities including the larger than life Reggae Reggae sauce founder Levis Roots. We spent the day with Levi at a studio in North London where he prepared a selection of dishes all with a low carbon footprint – Yes, we wondered what that meant too! It’s all about considering where your food comes from, using local ingredients with fewer food miles and making delicious recipes with leftovers.

Levi’s Veggie Chow Mein with Reggae Raggae sauce will knock your socks off!



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Jason has always loved film - He spent his youth arguing the case to his parents that he actually needed to see The Empire Strikes Back five times. After studying advertising at Watford College he begun a career on the mean streets of advertising, later working for one of London’s leading moving image design studios working for clients such as Channel 4, BBC and MTV. He believes passionately that todays digital technology coupled with a strong idea can allow any business to achieve the same creative excellence that at one time only global brands could command.


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