Google have announced that starting on April 21 changes to their algorithm will mean that websites mobile-friendly in design will receive a boost in organic rankings.
On the official Google Webmaster Blog they said:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimised for their devices.”
The algorithm will start rolling out on April 21st and will take a few days to a week to complete globally.
Google says that the change will have a “significant impact” on all mobile searches in all languages worldwide, but as a result users will find higher quality results.
Along with this change, Google will start to use more information from indexed apps as a factor when ranking search results for users that are signed-in and have the app installed.
It is apparent that the mobile-friendly roll out will be taken seriously on websites, essentially saying you are either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
How do I know if my website complies?
You may have noticed that mobile-friendly websites in search results now include a mobile-friendly label under the website. If you’re unsure if your website complies with the new mobile-friendly algorithm changes, Google has launched a Mobile Friendly Test Tool which provides insight on changes you can make to your website.
Google have also provided a detailed guide on steps to take to ensure your website is mobile-friendly.
It is likely that if you view your website on a mobile device and it resizes for your screen size then your website is mobile-friendly.
We recommend urgently considering a website mobile-friendly in design over the coming months to benefit your online presence and ensure users can find your website easily and quickly. Please get in touch with AB if you are concerned or have any questions about the new mobile-friendly search results.
Author: Chris Shadrick
Chris leads on Digital Strategy and works with our clients to enhance their online communications and uses insight to better understand business challenges. His enthusiasm for new technology and digital means he can lead and develop a clear Digital Marketing Strategy for all our clients and has experience working across multiple sectors. Chris is Google Certified, which means he knows his Panda from his Penguin and runs digital campaigns that achieve results. He also runs a fast-growing digital networking group in Exeter and will also be lecturing at the University of Exeter on Digital Marketing in 2017. Chris enjoys escaping for long walks on Dartmoor and is often found getting creative in the kitchen.