Opinion// How long is too long?

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This interesting article by Yoav Hornung raises the question “What is the optimal length for video marketing content”

This question comes up a lot with clients when embarking on a new video project. Invariably clients have a long list of marketing messages that they want to convey and are keen to include as many of these messages within their video – We understand this, after all if you’re spending your marketing budget on film you want it to work as hard as possible for you, but the old cliche less is more is often very true when it comes to video content.

Here’s the article, and there are some very interesting findings;

How long should video marketing content be?

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Author:

Jason has always loved film - He spent his youth arguing the case to his parents that he actually needed to see The Empire Strikes Back five times. After studying advertising at Watford College he begun a career on the mean streets of advertising, later working for one of London’s leading moving image design studios working for clients such as Channel 4, BBC and MTV. He believes passionately that todays digital technology coupled with a strong idea can allow any business to achieve the same creative excellence that at one time only global brands could command.

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