Well, we’re chuffed! AB received a commendation in last night’s glitzy 2015 national Drum Content Awards at the Emirates Stadium in London in the category “Best Creative Content Idea using Video” for our Guerilla Marketing campaign with Flybe.
Coming in ahead of some fantastic global brands such as Save the Children, Visit Australia and agencies like Mediacom and JWT, we were so proud to be recognised in a national Content Marketing award. Being The Ideas Agency, this commendation reinforces that coming up with engaging and inspring ideas is core to delivering Content Marketing that gets results and core to everything we do here at AB.
The evening celebrated talent from Content Marketing specialists who work with national and international brands on campaigns that many of you will have come across.
The Content Awards honour the best in modern marketing. Content marketing & branded entertainment focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Our work with Flybe has been about promoting the launch of new flight routes, in particular the new Exeter to London City route and causing distraction / getting their target audience to question the reliability and practicality of travelling to London on the train. After all, why spend 2-3 hours on a train when you could be in London City in an hour?
Since 1983 we have been challenging the way brands communicate and engage with their audience. Building brand awareness is no longer just about traditional advertising and marketing, it’s now adopting a strong Content Marketing approach, spreading your brand across relevant channels and creating multiple styles of content for different mediums that get results.
So, there’s never been a better time to set aside a chunk of your 2016 marketing budget to bring your brand back to life through engaging video content, beautiful creativity and data driven marketing campaigns. We can help.
Author: Chris Shadrick
Chris leads on Digital Strategy and works with our clients to enhance their online communications and uses insight to better understand business challenges. His enthusiasm for new technology and digital means he can lead and develop a clear Digital Marketing Strategy for all our clients and has experience working across multiple sectors. Chris is Google Certified, which means he knows his Panda from his Penguin and runs digital campaigns that achieve results. He also runs a fast-growing digital networking group in Exeter and will also be lecturing at the University of Exeter on Digital Marketing in 2017. Chris enjoys escaping for long walks on Dartmoor and is often found getting creative in the kitchen.