Event// Digital Exeter at the Apple Store

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AB Motion was thrilled to get involved and support the local digital community at a recent Digital Exeter event to provide tips on how to create compelling video content that helps to shape a brand and communicate messages.

Here at AB The Creative Agency, we find that brands are quick to make a decision that they want a video, but often they’re unsure of why they should be investing in video content. We believe everything starts with a creative idea and this then forms the backbone of a piece of video content that is engaging and effective.

Further to the production, we often find that brands forget about a digital strategy. Why do I need it? Well, if you’ve gone to great lengths to produce new video content, surely you want your target audience to see it? Understanding your audience demographics and where to promote your new video online is always a core part of our process. Our digital strategy team analyse the interests of your audience and where to place video ads with a strong call to action.

We felt it was important to share this with the Exeter community, not to promote what we do, but to ensure they get their video content right from the beginning.

A few photos of Jason looking intelligent…

Digital event featuring Jason from the AB film department giving a presentationAb film department's Jason standing against apple logoTechnology in film - two drones flying in an office

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Author:

Henry is an experienced online communications consultant who has worked with a number of FTSE 100/250 companies, helping them to communicate with their key stakeholders whilst maximising their use of data to generate informed decisions and increased engagement with customers. He heads up our Digital and Corporate Reporting teams, and is interested in all gadgets that make life simpler. Recent projects include an international product launch across Europe, Middle East & Africa as well as leading a large data integration project in the UK. A fan of all sports, he is often seen supporting the Exeter Chiefs most weekends but without the headdress and tomahawk!

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