Drum DADI Awards Nomination – So What?

BY:
James Murphy

We make lovely things. In fact, as a creative agency, we make bloody wonderful things. Websites, brands, campaigns, films; you name it. So when we produce our work, we’re always keen to be recognised with the best of the best. Enter the DADI Awards. The Drum’s Awards For Digital Industries is the dadi of all award ceremonies (pun intended). The awards aim to “identify the best practices, companies and people in our industry”. 40 industry leaders have been nominated from both agency and client side to discuss the shortlist of nominations for each category.

One of our nominations is in the Financial Services App/Website/Campaign for our work with FCFP on the #YouShapedAdvice campaign.

We entered the You Shaped Advice campaign because it’s not your typical financial services campaign and we wanted to show that. I mean; how many other financial services ads have disco dancers and UFO’s? This campaign is an excellent example of a well-executed creative idea that has produced tangible results for the client. We used LinkedIn Ads and an extensive Google Search and Display strategy to target high net worth individuals, ensuring we were advertising in the right space.

We’re also nominated in ‘Integrated Marketing Campaign’ with The Maynard School for #MadeForGirls.

We’ve evolved this campaign (currently in its third year – watch out Exeter!) in a variety of ways. In terms of the #MadeForGirls concept we’ve managed to revise the creative assets and film, but our strategy has also changed over time. The results are telling; the schools open days are always full and the engagement for the school just continues to grow.

We’re proud of our work and the results they produce, but it’s always humbling to receive industry recognition for what we do alongside other stunning pieces of work. You can see the full list of categories, as well as nominees here.

The awards ceremony is on the 10th of October. Here’s hoping we bring home the gold!

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Author: James Murphy

James joined AB as our Digital Marketing Intern... and we just couldn't let him go. Fresh out of University and hungry to learn, over his three month internship he worked across a range of accounts, advising clients on their social media strategy, as well as improving our own Digital Marketing output. James is an avid Torquay United fan... for his sins and loves spicy food.

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