So how do you engage with consumers in our time-poor world? Not easily is the simple answer and the tech giants are all trying hard – Instagram Stories 15-seconds, YouTube ads 5-seconds, Vine 6-second ads. But these all eat into our precious time and AB has come up with an industry game changer, namely THE ONE SECOND VIDEO.
It takes hardly any time to watch a one second video, consumers will watch them over and over again, so your clients will have incredible user engagement. And it gets even better because this new format not only works with new content but can be retrofitted to any existing film. So those boring corporate videos that nobody ever watches can now be transformed into the new, easy-to-digest one second video format.
IT’S QUICK. IT’S EASY. IT’S THE ONE SECOND VIDEO.
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Ed's focus is on strategy and management and he has been responsible for the development of numerous innovative client projects across brand, digital, advertising and film. He inspires confidence and believes that planning and knowledge are critical to producing effective communications. He has over 20 years of client-side and consulting experience in the UK and internationally having worked at Tequila London and Telewest Broadband (now Virgin Media).