Fuelling Hungry Minds… AB Partner with the University of Exeter to deliver on Digital Marketing


Since 1983, AB have been proudly leading the way with creative services in Exeter. Once a two man graphic design studio, the agency has now grown to over 30 with offices in Devon and London.

AB believes businesses are defined by their ambition and knowledge to shape the future and it’s important to nurture great talent which is why they’re proud to announce a new collaboration with the University of Exeter.

AB will help to deliver two digital marketing courses, one undergraduate and one at masters-level, at the University of Exeter to enable the next generation of marketers to have real, industry experience.

A total of 130 undergraduate and 50 masters students will study on the courses. Digital Marketing is one of the world’s fastest growing careers, with 90 per cent of most marketing roles now requiring digital skills.

AB are running four weeks of modules for both courses – lectures designed to give students a realistic experience of working in the industry and the practical skills used.

Course leader Dr Aliette Lambert reached out to AB to help deliver practical elements of the course because of their large portfolio of clients, Digital Marketing expertise and their commitment to providing a creative learning culture for their employees. Both the University and AB believe that it’s important to expose the students to individuals who are passionate about marketing and advertising, but more importantly who work within the industry so that they can provide real case studies and career advice to students.

Chris Shadrick, Head of Digital Strategy at AB commented: “We’re super excited about strengthening our relationship with the University of Exeter and developing the next generation of Digital Marketers, for ourselves and for other businesses. The marketing landscape is incredibly fast paced and is always evolving, so Digital Marketing is not something you can learn from a text book. Our experience as a full service agency will mean students can be exposed to all forms of marketing across digital, social media, content, SEO and analytics. We’re pretty chuffed to have been asked and consider it an honour. Well do our best to deliver!”

The course, written by Dr Aliette Lambert in collaboration with AB, will conclude with a Dragon’s Den style pitch where students will have the opportunity to develop their own startup idea with an emphasis on how to launch and market the business. Students will be able to pitch their ideas to the Directors of AB and receive feedback on their presentation skills and ability to come up with ideas.

Dr Aliette Lambert, Lecturer at the University of Exeter commented: “We are very excited that AB is supporting us to deliver the course. They have a wealth of experience to share with our students. With an ever increasing emphasis on social interaction and more businesses focusing on online marketing strategy, we felt that partnering with an agency like AB would provide our students with industry exposure and real life experience, which will support their career development and provide opportunities to work with businesses and advertising agencies like AB.



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