It’s time to upload a blog. But the clock is ticking to come up with a concept, write the copy and upload something that is in line with current trends and your content strategy. The answer to solve this last-minute panic is to use a strategic content plan.
The benefits of a content calendar
Whether it’s for social media, web or print, content calendars help you plan, schedule and create a strategy behind your content. Like your to-do list, your content calendar will be a way of organising your content.
Not sure where to start? We have designed a handy diary to help you begin planning your content…
Key dates and events
Our content calendar lists key dates to consider for your 2019 content. It would be a shame to miss the marketing opportunities that Easter offers or to miss World Animal Day if these are relevant to your audience and objectives.
Here are just a few of the events that we have featured in the content calendar:
- World Environment Day: 5th June
- Father’s Day: 16th June
- World Smile Day (Say cheese!): 4th October
- London Marathon: 28th April
- World Food Day (Yum): 16th October
- Black Friday: 29th November
Your content calendar
Creating and scheduling your content around key dates that are relevant to your industry creates resonance for your audience. Rather than broadcasting news, you’re joining in the conversations that your audience are already having.
Here are just a few details to consider adding to your content calendar:
- Company or industry-related events
- Deadlines for ad designs, sales you are holding or offers that you wish to promote
- Holidays that may affect your target audiences’ purchasing habits.
Download our content calendar to begin organising and creating your content for 2019.
Author: Hayley Betteridge
Fresh out of university, Hayley joined our team after graduating from Cardiff with a degree in English Literature. With a keen interest in writing and planning, Hayley has joined the account management team to help ensure the smooth and effective running of clients’ campaigns. In her free time, she can be found skating around an ice rink or attempting to balance on a paddle board.