Blog

The best ideas come from being curious, asking questions and a thirst for new experiences and technology.

Welcome to our hub of thinking and insights...

All change: how three different sectors are keeping up with the pace

By:    
Being agile used to be an aspiration. Now, for many businesses, it’s essential. See how businesses...
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Need a fresh perspective on your marketing? We can help

By:    
Working from home doesn't mean you have to solve business challenges on your own. We help small m...
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3 ways to pivot your content strategy

By:    
 You need to keep your audience engaged during these challenging times. Brands who do th...
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A Message From Our Partners

By:    
AB partners Marcus, Ed and Henry explain how we’re keeping safe and supporting businesses like yo...
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Don't be a robot - get your marketing right

By:    
It's difficult to think about how to carry on with marketing a business in light of the global pande...
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Other posts you might be interested in

Summer holiday cancelled? Send a staycation postcard!

By:    
Choose from our set of free, cheeky staycation postcards to let everyone know what a jolly holiday y...
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Proud to Help

By:    
Businesses are tackling unprecedented challenges in a rapidly changing situation. Proud to Care and...
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A Vision for the Decade

By:    
Where will your business be in 2030? AB's Head of Strategy Matt Hinchliffe explains how to think a...
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Watch: How to Design a Film for Social Media

By: Charlie Dyer   
This is a transcript of the above interview with Sarah Gill, Head of Digital Marketing at AB. Hi,...
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4 ways to make sure your film thrives on social media

By: Charlie Dyer   
When executed correctly, film can elevate your business. Social media provides the perfect arena to...
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What does the future hold for chatbots?

By:    
Chatbots are becoming one of the most common ways for brands to make themselves more available to th...
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How will 5G change the way we do business?

By: Charlie Dyer   
We considered the evolution, application and safety of 5G in the first of our 5G blogs. But how migh...
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5G technology is coming… but what does it mean for you?

By: Charlie Dyer   
As the UK begins to launch its first 5G networks, we explore the impact of 5G technology. Find out...
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What are the advantages of a summer internship?

By:    
An internship can be a fantastic way to get experience and ‘try before you apply’ for jobs. Busi...
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More 4’s 'Devon and Cornwall' shows how a narrator can make or break a narrative

By:    
With stunning scenery and fascinating stories, More 4’s series Devon and Cornwall should have been...
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A content calendar of key dates to help kick start your planning

By: Hayley Betteridge   
It’s time to upload a blog. But the clock is ticking to come up with a concept, write the copy and...
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Can voice search drive ecommerce purchases and sales revenue?

By:    
Voice search and ecommerce seem to be unhappy bedfellows right now. But the potential for driving fu...
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60 years of Barbie: what could your business learn from the world’s most famous doll?

By:    
Barbie is 60 years old. What’s her secret to a long and successful global career? We think Barbie'...
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How to sell more with eCommerce

By:    
In a world where everyone is too busy, anything and everything eCommerce is still one of the largest...
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Everything is Cute

By: Sue Coghla   
Last year I was lucky enough to visit Japan. One of the standout things you notice when you are ther...
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Merry Quizmas from AB!

By:    
Turkey, mulled wine, presents, the Queen’s speech, mid-afternoon naps, and of course, fun and game...
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Will voice assistants and chatbots join forces?

By:    
The combination of voice search, voice assistants and artificial intelligence is a potent one. We kn...
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The Chase is on to make your brand go big!

By:    
How do you know you’ve really made it as a brand? Is it when a celebrity gets snapped with your pr...
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How to prepare for voice search

By:    
Getting ahead of the curve  The ability to undertake searches by voice will change user expectat...
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Constipation and Elton John; it must be Christmas ad time

By: Hayley Betteridge   
The Christmas countdown has begun. Mince pies are hitting the supermarket shelves, twinkling lights...
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Top 5 ways brands need to evolve for voice search

By:    
See how the adoption of voice-controlled devices and voice search will impact user behaviour. In...
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Ok Google, what’s next for voice assistants and voice search?

By:    
Many of us have a Siri, Cortana or Alexa in our lives, but what’s next for voice assistants and vo...
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Cartoons: cheerful, not cheap

By:    
Is the world falling out of love with animation? Childhood classics Dumbo, The Lion King and Aladdin...
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Drum DADI Awards Nomination - So What?

By: James Murphy   
We make lovely things. In fact, as a creative agency, we make bloody wonderful things. Websites, bra...
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A Week In The Life Of A Digital Marketing Intern

By: Annabel Gosling   
Who am I and why am I doing work experience? I’m Annabel and I’m going into my second year of...
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With great power, comes great responsibility...

By: John Elliott   
I’ve just arrived back in Exeter from two days at Amazon’s 2018 AWS Summit in London. My brain f...
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What we learned from TedX Exeter 2018

By: James Murphy   
As a creative agency, we’re ideas focussed. Always on the cusp of the latest trends, looking for n...
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Exeter Living Awards 2018

By: James Murphy   
Winning an award once is one thing, but how it about winning it twice? Okay, so we didn’t quite...
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An industry game changer - the One Second Video

By:    
So how do you engage with consumers in our time-poor world? Not easily is the simple answer and the...
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April Fools' Day Is An Opportunity

By:    
Last April, following the Brexit vote, we announced that we were moving the agency to Berlin. Some c...
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What is Pay Per Click Advertising and is it really worth it?

By:    
As someone with a firmly embedded geek streak, the creation and management of pay per click advertis...
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Never judge a book by its cover...

By: Tara Fletcher   
I remember my ears pricking up when I overheard a colleague recalling how they had witnessed a toddl...
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#DigitalTrends - Digital Marketing Predictions For 2018

By:    
There’s something new in digital marketing every single day, so identifying the top digital trends...
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#SocialTrends - Social Media Marketing Predictions For 2018

By: James Murphy   
2017 was quite the year for social media. It was used as a tool for hope for some, war for some, but...
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A bit like riding a bicycle...

By: John Elliott   
When children are learning to ride bicycles, to begin with they fall off. A lot. The trick (at le...
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Europe's groundbreaking initiative on sustainability reporting

By: Alex Nichol   
Reporting and accountancy worlds are literally fizzing with excitement. The GRI, CSREurope and Accou...
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The State Of The Stock Market

By:    
No, I’m not still going on about the financial crisis, this is more about an image problem. Give a...
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Viable but for how long?

By: Alice Tremlett   
Is 3 years long enough for a Viability Statement? It is a sign of uncertain times when the viabilit...
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Evolving #MadeForGirls...

By: James Murphy   
It’s one thing to make award winning work, but it’s another thing to evolve it and improve it. W...
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Breaking down the Twitter character limit

By: James Murphy   
Social media platform Twitter recently announced they will be trialing a new tweet character limit o...
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More regulations requiring UK Companies to disclose on sustainability

By: Alex Nichol   
Large companies in the UK need (i) to disclose information about corporate responsibility in the An...
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#FULLOFSURPRISES

By: Sam Brow   
College feels like forever ago for some of us, but when we're asked about it; the memories we have o...
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Why content marketing has to be personalised...

By: Nathan Height   
The digital revolution means you need to get personal  You cannot go on ignoring the power of pe...
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The Psychology of Design

By: James Murphy   
Ah, the psychology of design. This is always a good subject to discuss as it’s one that brings a l...
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Snap Map - A Step Too Far?

By: James Murphy   
Some social media updates come and go without a hello and a goodbye. Simple algorithm changes or fon...
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5 things my kid has taught me about great content

By: Michelle Fero   
I always joke about the short attention span of my 3-year-old… one minute she will be engaged in h...
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Stay ahead on social - Facebook’s latest news feed updates

By:    
Read time: 5 mins With upwards of 1.8 billion people around the world active on Facebook, it’s...
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Grab your ticket for #DataMunch in Exeter

By: James Murphy   
Data. There’s lots of it, but how do we make it actionable? DataMunch is an event for marketer...
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Just when you thought it was safe to come out of the Millennial Closet... Here come the Centennials!

By: Michelle Fero   
Annoying names for generations aside, one of the most interesting talks at the Millennial 20/20 conf...
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Pursuit of the single customer view – success factors (part 2/2)

By:    
In part 1 of this blog we talked about the single customer view and despite the potentially painful...
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TEDxExeter 2017: HOPE

By: Doug Walker   
Being fortunate enough to attend this year's TEDxExeter (Exeter’s leading ideas festival back for...
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Pursuit of the single customer view – the challenge (part 1/2)

By:    
The single customer view could arguably be the digital challenge of our time. With multiple devices,...
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Is Social Media an art or a science?

By: James Murphy   
Social media and communicating over social networks is now such common place that the ONS reckons 63...
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Brands please do join the conversation, just make sure it's the right one

By: Michelle Fero   
Connecting to the zeitgeist of what's happening around you can fall flat or be a force for good. The...
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Breaking: First UK Creative Agency to move HQ to Berlin post Brexit

By:    
Following the UK government announcing it has started the formal procedure for withdrawing on 29 M...
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Please feed the spiders

By: John Elliott   
I think we all forget just how amazing the Internet is. In the developed world instant access to inf...
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We all make mistakes!

By: John Elliott   
People make mistakes. Anybody who claims that they never make a mistake is not being honest with yo...
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The Rise of the Podcast

By: Sally Light   
Podcasts are growing more popular than ever with listenership growing steadily on a yearly basis sin...
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Sextortion

By: Doug Walker   
Let’s talk about sex! Not in a 90’s, Salt-N-Pepa fashion, let’s talk about the growing phe...
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Whitepaper: Sustainability Reporting - Housing Associations at pre-take-off stage?

By: Alex Nichol   
In March 2017 we reviewed over 60 Housing Associations (HA’s) to see how they are communicating th...
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Stop Funding Hate/Sleeping Giants - What does this mean for advertisers?

By: James Murphy   
According to Kotler, advertising is ‘any paid form of non-personal presentation and promotion of g...
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AB's Top Five Ads Of Super Bowl 51

By: James Murphy   
Sunday saw the greatest ever comeback in what was the 51st Super Bowl in American Football history....
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Is Video Really Replacing Email?

By: James Murphy   
The classic trusted email system has been something all of us have used in our professional and pers...
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How do you report on corporate culture?

By: Alice Tremlett   
Culture seems to be one of the buzzwords in the Corporate Reporting world this year. But what is it...
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On a Mission... AB appoints New Client Services Director and opens new London base

By: Chris Shadrick   
Exeter and London based creative agency AB has appointed a new client services director and committ...
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Fuelling Hungry Minds… AB Partner with the University of Exeter to deliver on Digital Marketing

By: Doug Walker   
Since 1983, AB have been proudly leading the way with creative services in Exeter. Once a two man g...
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2017 #DesignTrends - Brexit Brown, Mobile Optimisation & Swiss Design

By:    
In the third instalment of our 2017 predictions and trends, we take look at the wonderful world of...
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#SocialTrends - Social Media Marketing Predictions for 2017

By: James Murphy   
So, It’s time for those 2017 trends predictions #SocialTrends! We've delved into Digital, now let...
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Has it got any teeth, the EU Non-Financial Reporting Directive?

By: Alex Nichol   
The Directive on Disclosure of non-financial and diversity information (2014/95/EU) entered into for...
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#DigitalTrends - AB’s 2017 Predictions

By: Chris Shadrick   
The inevitable 2017 trends blog… As we delve into a new year our Head of Digital Strategy, Chris S...
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EU Data Protection Legislation - What You Need To Know

By: James Murphy   
Here at AB, we always go that extra mile for our clients and their learning... Hence our interest in...
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Proud To Be Local

By:    
It’s probably safe to say that flying can be an inherently stressful experience. There's the waiti...
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#Darecember 2016

By: Chris Shadrick   
We pride ourselves on being brave, courageous and above all… daring. So that’s what has fuelled...
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Shortlisted For The Best Creative Campaign In 2016...

By: Chris Shadrick   
It's been awhile since we've updated you on #MadeForGirls... but it's been a crazy six months. The...
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Tis the Season to be Ruthless; do retailers really need to ruffle our feathers on #BlackFriday?

By: George Burto   
It lurks round the corner like the Grinch behind a Christmas tree, awaiting the time when it can jum...
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Are you ready for the season?

By: Alice Tremlett   
Are you ready for the season? The Annual Reporting season of course. The Reporting season is g...
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Don't make these mistakes when producing video content, please...

By: James Murphy   
Getting video right can be difficult, but it's not impossible. Mistakes can range from video leng...
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Rockin’ Around The Trampoline; did the John Lewis advert jump to success?

By: George Burto   
The yuletide traditions of choosing a tree that will last, ensuring you have enough mulled wine for...
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Opinion// The release of Belstaff’s short film, Outlaw

By:    
Iconic heritage clothing brand Belstaff has just released a short film online featuring David Beckha...
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Fair, balanced and understandable

By: Alice Tremlett   
There have been many small changes to corporate reporting legislation over the last ten years which,...
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The Art Of User Generated Content

By: James Murphy   
Imagine if you could get someone to tell your story with a deep emotional connection, that is always...
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Will you be around in 10 years? Make your business resilient

By: Alex Nichol   
Twenty years ago, if you had looked at the top 250 UK companies and asked how many would exist in 20...
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#TheBallsChallenge

By:    
…in our hectic, modern lives, perhaps we focus too heavily on work that we never seem to have time...
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Brand Roots: 1968 Was A Very Good Year

By: Stephanie Girard   
I've been reading up on the latest design news this morning and noticed the new NatWest identity rec...
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Trust the agency to take up the slack

By:    
The old school way of producing an Annual Report, in general, involved the agency delivering the des...
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Will There Be Life On Mars?

By: Doug Walker   
Elon Musk inventor, founder, pioneer of various technology services and 83rd wealthiest person in th...
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Influencer Marketing - Where does it go from here?

By: James Murphy   
When marketers talk about social media, the impetus is often put on paid advertising. Or just settin...
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What I Learnt During My Digital Marketing Internship At AB…

By: James Murphy   
Looking back on my first blog, it’s amazing to think of where I started and where I am now. The m...
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To The Game - The State Of The Gaming Industry

By: Tom Bridge   
For many years the gaming industry has survived on pure wonder and fascination with incredible gamep...
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The Importance Of Storytelling

By:    
Storytelling. The heart and soul of film, it’s what we do. We take your ideas, experiences and amb...
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Opinion// Video On Instagram - What/Where/Why?

By: James Murphy   
So, you’re looking to grow on social media... Where do you start first? Not everyone would say...
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iPhone 7 - What's The Deal?

By: James Murphy   
It’s that time of year, when a new iPhone is released. As usual, there are people clamoring over e...
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My First #BrightonSEO Conference - September 2016

By: Doug Walker   
Despite working in the field of Digital Marketing now for 13 years and counting, I had never actuall...
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The Trouble With Travel - Digital Marketing In An Inhospitable Age

By: Doug Walker   
For many, 2016 has already established itself as an ‘annus horoblilis’, whether you wanted to Br...
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What's All The Hype About? Snapchat Vs Instagram Stories

By: James Murphy   
With the social world evolving, it’s becoming harder and harder to reach everyone on social media....
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A Top 100 Independent Agency

By: Chris Shadrick   
So, yeah... We've been ranked number three in The Drum 2016 Independent Agencies Census for Client...
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Opinion// The Importance Of A Video Content Marketing Strategy

By:    
Whilst film is important in any marketing strategy, perhaps what’s more important is *where* film...
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Key Considerations When Deciding Whether to IPO

By:    
Going public – will an IPO float your boat? The decision to go public or “IPO” a business i...
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Opinion// How Will VR Influence Film?

By: James Murphy   
There’s so much happening in the world of film and video right now. Given the strength of some rec...
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Pokemoney - App Monetization On The Go

By: Tom Bridge   
In the world of all things crazy - Brexit and Portugal winning the Euros, Pokemon Go is the next big...
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It's Only Taken Us Thirty Years

By: Chris Shadrick   
We were born in 1983. But, a lot has happened since then. Gone are the days when we were a two-man...
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WARNING. Sustainability information fatigue - new reporting KPI proposed!

By: Alex Nichol   
Distracted from actually 'doing' sustainability by too many info requests? I joined a webinar thi...
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Looking To The Future: Globalising Your Opportunities

By:    
Whether you like it or not, the referendum has happened and democracy has been decided. Personally,...
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The Lowdown On #CannesLions2016

By: James Murphy   
Cannes Lions 2016 is currently underway, the biggest gathering of creatives, designers and innovator...
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Why I Chose AB// Digital Marketing Internship

By: James Murphy   
As a third-year university student with strong career ambitions, I was finding it difficult to searc...
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Event// Digital Exeter at the Apple Store

By:    
AB was thrilled to get involved and support the local digital community at a recent Digital Exeter...
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Discovering The Start-up Nation

By:    
Last week I visited Israel to attend the TAU Innovation conference in Tel Aviv to meet some existin...
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Embracing Change in Business

By: Chris Shadrick   
As businesses continue to evolve and look for new ways to communicate with customers, one of the mos...
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Go on... live a little

By: Adam Fausset   
It’s sometimes tricky to strike that perfect balance - the delicate equilibrium of work, life and...
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Clarks// It's more than a job. It's a passion.

By:    
Clarks... One of the oldest shoemakers in the UK, since 1825 actually. A brand that has continued to...
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Virtual Reality Websites?

By: Tom Bridge   
The question is not if but when. Can you imagine a website like ASOS converted into a virtual reali...
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Opinion// How to use Film as part of your Marketing Strategy

By:    
People now spend an average of 40 minutes on YouTube per viewing session. So, why should film be...
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Far better to travel than arrive

By:    
Yesterday M&S posted a further decline in its core business with fashion clothing and homeware s...
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Chat bots – trend or passing fad?

By: Lisa Alleway   
A buzzword that seems to have popped out of nowhere and which I’ve been hearing more and more of r...
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The LinkedIn Divide - Which Side Are You On?

By: Tom Bridge   
A lot brands were quick to get the LinkedIn bug but lacked a clear strategy or idea about how to use...
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‘Carrots and Sticks’ update

By: Alex Nichol   
Sustainability Reporting Update GRI, UNEP et al are updating their worldwide review on sustainabi...
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If I had had more time I would have written less

By: Adam Fausset   
There is a quote which I like to run out, ad nauseam. Almost to the point where I've invented its or...
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Are you #InOrOut?

By: Lisa Alleway   
On the 23rd of June 2016, the UK will vote on whether to remain part of the EU. This is undoubtedly...
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The Lowdown on April’s #BrightonSEO Conference

By: Chris Shadrick   
It. Was. Awesome. I’ve been attending BrightonSEO for a few years now and each year it continues t...
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Seven Secrets of Client Servicing For Agency Growth

By:    
Client servicing is never going to be viewed as the most glamorous part of agency life, but getting...
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A Key Player for Client Satisfaction // The Drum UK Design Census 2016

By: Chris Shadrick   
We're not ones to boast (that often) but last week we were voted a top-five creative agency for clie...
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Be engaging, be transparent, be heard

By: Lisa Alleway   
In the past five to 10 years the web has transformed the way companies communicate with key stakehol...
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Visual impairment charity WESC Foundation launches new campaign film

By: Chris Shadrick   
A new campaign has launched for one of the UK’s oldest and most respected visual impairment charit...
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An Introduction to AB's Corporate Reporting Offering

By:    
For over 10 years AB has been delivering Corporate Reporting for UK and international organisations....
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AB launches #wasteofspace Campaign to help save Exmouth’s Rolle Centre

By: Chris Shadrick   
AB launches #wasteofspace Campaign to help save Exmouth’s Rolle Centre. Towards the end of last y...
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The Annual Report - Do you dismiss it?

By:    
The Annual Report is at times dismissed as a document “read by more people before being published...
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From ‘Pig Butties’ to ‘Cock Scratchings’ - Five hidden gems of London’s street food scene

By: Jessica Waller   
Before moving over to AB, I worked in the food industry researching consumer insights and food trend...
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Visual Trends - How they work in Advertising

By: Sue Coghla   
Following on from Hannah’s blog on Getty’s visual trends for 2016, we explore how these trends a...
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How to use Film as part of your Marketing Strategy in 2016

By: Chris Shadrick   
People now spend an average of 40 minutes on YouTube per viewing session. So, why should film be im...
Read more

AB rebrands global customer experience tech company to become Glassbox

By: Chris Shadrick   
This article was first featured on The Drum. Global technology company Glassbox, formerly known a...
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#MadeForGirls fends off McDonald’s, Samsung and L’Oreal to be voted ‘Ad of the Week’

By: Chris Shadrick   
This article first featured on The Drum. AB's recent #MadeForGirls campaign for The Maynard Schoo...
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Gotta have a system

By: Nick Parker   
What’s in a name? Well, lots. Otherwise, we wouldn’t spend ages agonising over what to call our...
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The Maynard// What Makes A Girl Courageous?

By:    
I always feel a mix of excitement and anxiety when sitting down to take a new brief. The Maynard pro...
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Visual trends for 2016 according to Getty Images

By: Hannah Stephe   
I recently enjoyed a webinar from the Creative Research team at Getty Images on their visual trends...
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Cars, sofas and snacks: what makes a brand (legally)?

By:    
Read more

#MadeForGirls

By: Adam Fausset   
So, out of the virtual 2016 creative bag of joy, comes some new work for The Maynard School, one of...
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To serve or not to serve

By:    
Your brand reflects your reviews Well I finished 2015 on a high with news from TripAdvisor that I...
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Communicating sustainability – the way-markers from 2015

By: Alex Nichol   
It’s a fast-paced, sexy vibe out there in the funky world of sustainability reporting and manageme...
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Content and me

By:    
'Content isn’t king, and data isn’t queen. The idea is king. And it isn’t married to any techn...
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It’s only another #DigitalTrends 2016 Blog

By: Chris Shadrick   
A very Happy New Year to you all. I have no doubt that you’ve probably read many Digital Trends an...
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AB's year in review

By: Chris Shadrick   
There's been great work, happy memories and plenty of fun at AB... the ideas agency in 2015. We'd pr...
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Droning on about Jet Packs

By:    
It’s that time of year when we’re asking children what they’d like from Father Christmas. Well...
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The Christmas TV Advertising Bonanza

By: Adam Fausset   
So, there is one thing I know for sure, and that is I won't be the only person writing a post about...
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Highly Commended in the 2015 Drum Content Awards

By: Chris Shadrick   
Well, we're chuffed! AB received a commendation in last night's glitzy 2015 national Drum Content A...
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I am a medium sized company, is Sustainability Reporting for me?

By: Alex Nichol   
It’s not just the Unilever’s and Nike’s of the world to whom sustainability risks and opportun...
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Don't be a content zombie

By: Chris Shadrick   
Here at AB you may have guessed we’re getting a little excited about Halloween. Most importantly b...
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Working in a creative cultural environment

By: Bobbie Day   
When I said I was leaving London to move to Exeter, of course everyone had an opinion, those who won...
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Grads For Growth// Unlocking Potential

By:    
For many businesses, finding the time to develop new ideas can be a challenge, one that often leads...
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So long and thanks for all the hacks

By: John Elliott   
If you build websites, a fact of life is cross-browser compatibility. Modern browsers do have their...
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AB Shortlisted in the 2015 Drum Content Awards

By: Chris Shadrick   
We live and breathe creativity here at AB Our work is based on the belief that great ideas inspire a...
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Design Navigation Analysis Software - Innovating Creativity

By: Chris Shadrick   
At AB we’re always keen to be evolving and innovating our creative process, to ensure we deliver a...
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SC Group launch and Supacat rebrand

By: Chris Shadrick   
Since early 2015 we’ve been working hard to deliver a new brand for Supacat. It was an opportunity...
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The Exeter Street Slide

By:    
What I love about this is that the artwork/installation requires public participation to be activate...
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Data is only data if you understand it

By:    
Even at the age of 40 my parents still ask me how my diabetes is and what my average blood sugars ar...
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When Ashes Cricket and hi-jack advertising collide

By: Adam Fausset   
My intention for this blog from the start was to try and weave in something about cricket. An ode to...
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Opinion// How long is too long?

By:    
This interesting article by Yoav Hornung raises the question "What is the optimal length for video m...
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AB is accepted on to the Recommended Agency Register

By: Chris Shadrick   
Thanks to some fantastic reviews from our clients, AB has been accepted on to the Recommended Agency...
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Our favourite TV adverts of all time

By: Chris Shadrick   
During our last Account Management meeting, we were tasked to present our top three TV adverts of al...
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Why is Social Media so popular amongst young people? - Work experience blog

By: Chris Shadrick   
We were pleased that Charlotte chose to spend her work experience week with our agency, learning abo...
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Help is at Hand for Lincolnshire RAF Veterans

By: Adam Fausset   
Lincolnshire’s ties to the Royal Air Force run deep, from its role as ‘bomber county’ in the S...
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My weekend with the Apple Watch

By: Chris Shadrick   
With all the buzz currently around the new Apple Watch, I decided to ignore the reviews and try it o...
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Why people go BOOM

By:    
Don't you just love English, no not the Shakespearean version. I mean the version we use every day,...
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Advertising, same old, same old.

By: Adam Fausset   
Whilst rifling through my late Father's files and papers from many moons ago, an un-assuming red vin...
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Don't spoil customer experience with poor technology

By:    
Barclays, not so Digital eagles So I had the rare activity of paying in a cheque today. For those o...
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RAF// TV Advertising Campaign

By:    
We're very excited to release a brand new TV advertising campaign for the RAF Benevolent Fund, a lea...
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The 2015 Election – which party should get your email address?

By: Elaine Wood   
With the 2015 election heating up, I thought I would check out how six of the main parties are embra...
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NEW TV, Radio and digital advertising campaign for the RAF Benevolent Fund

By: Adam Fausset   
Following on from our first 'Reaching Out' ad campaign for the RAF Benevolent Fund last year, we we...
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Digital Marketing thoughts from BrightonSEO 2015

By: Chris Shadrick   
I was really excited to attend BrightonSEO this year and catch up on the latest Digital Marketing tr...
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Paignton Zoo// TV, Radio & Digital Advertising Campaigns

By: ,    
Back in the summer, we got a brief to pitch for the Paignton Zoo, Living Coasts and Newquay Zoo acco...
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AB creates new TV ads for Paignton Zoo and Living Coasts

By: Adam Fausset   
Back in the summer, we got a brief to pitch for the Paignton Zoo, Living Coasts and Newquay Zoo acc...
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Is your website mobile-friendly?

By: Chris Shadrick   
Google have announced that starting on April 21 changes to their algorithm will mean that websites m...
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Google likes secure websites

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Recently Google announced that websites that incorporate an SSL Certificate will have ranking benefi...
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It doesn't have to be the end... Email unsubscribe pages

By: Elaine Wood   
Studies across a number of industries have revealed that the cost of keeping an existing customer i...
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Wearable Tech Show – 10 March 2015

By:    
I’m just returning from the Wearable tech show having seen some fantastic innovations. Its grea...
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So, what did Apple unveil at their 2015 March Event?

By: Chris Shadrick   
Yesterday we were glued to our seats, ready and waiting for the Apple 2015 March Event! It was obvio...
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Does my business even need a Digital Marketing Strategy?

By: Chris Shadrick   
Developing a marketing strategy can be one of the most stressful and time-consuming things to do in...
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Pixie - Stay on track with Bluetooth beacon technology

By: Lisa Alleway   
As a dog owner, I’m frequently out and about taking him for his daily walk. My dog is a terrier an...
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Smarty Pants

By:    
A Happy New Year to you all. I've been spending the last few weeks immersed in all things to do wit...
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Online Christmas shopping: Engage or disengage

By:    
I'm no fan of high street shopping at the best of times and the thought of trying to fight my way (l...
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Looking to the future: Google Glasses review

By:    
My GGs appointment 11am on Friday 10 October was a special day for me and not just because it was m...
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#flytolondon

By: Adam Fausset   
Last Thursday 23rd October, 5 of us from AB assembled at Exeter St Davids at 5am, alongside 5 actors...
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Getting the most from your campaigns: Email best practice

By: John Elliott   
There are lots of articles out there about email best practice and I thought it would be an ideal ti...
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Corporate reporting: So have things moved on?

By:    
So I’m heading back from the smoke having attended a conference on the Evolution of the Annual Rep...
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No looking back with Future Academies

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It started in 2012 with a new website for Pimlico Academy which is one of a small family of ambitio...
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New term alert - ‘Internet of things' or should it be 'Gadget Life'

By:    
So a new term has just hit me - the ‘internet of things’ - not very catchy or obvious. The BBC...
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Cache busting and asset management

By: John Elliott   
Setting the scene As developers we are pulled in lots of conflicting directions; websites and appli...
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Web Color - #663399

By: Jack Nicholso   
Web Colors are RGB or Hexadecimal codes that can be used in web pages to specify colours for text or...
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Have you gone viral?

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So many times I hear marketeers expressing their dream of commissioning creative content that would...
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You cannot create experience. You must undergo it

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I fully support what Albert Camus (French-Algerian Nobel Prize winning author, journalist, and philo...
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Bridge Motorcycles// 3 Minutes with British Superbike Rider Josh Waters

By:    
Josh Waters, who rides a rather nippy Suzuki GSXR1000 for Tyco Suzuki in the British Superbike Serie...
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Creativity: where, when and how

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Sources for this include: 'Creative Confidence' by Tom and David Kelley, co-founders of IDEO & R...
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So are you Gen C?

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For those of us not following each generation's habits, Gen C is a powerful new force in consumer cu...
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Don’t forget your copy

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Many sites are launched with fantastic functionality, engaging design and brilliant film footage but...
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Your Uniques have gone but your Users haven’t!

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So we spend time informing and educating clients on key metrics for their communications, and withou...
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Enough about Google - what about the others?

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In any other industry, one dominant player with over 95% of the market would be regulated to provide...
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Tesco// We're all set to Eat Happy in 2014

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What is a potato and where does it grow? The answer should be obvious, but scarily 60% of children a...
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Emcas// Brrrr. Filming on the moors in January

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With Christmas but a distant memory we had to pull ourselves out of holiday mode and get busy with o...
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Tesco// Celebrating Chinese New Year with Ken Hom

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The legendary Ken Hom was in London for a few days this month cooking up some Chinese New Year dishe...
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Ivio// How do you make HR software interesting?

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Animation can be a great way to make a straight subject interesting and engaging to watch. We're rea...
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Tesco// Levi Roots cooks up climate friendly recipes!

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Climate Week is Britain’s biggest climate change campaign, inspiring a new wave of action to creat...
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