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How to sell more with eCommerce
By: Adam HooperIn a world where everyone is too busy, anything and everything eCommerce is still one of the largest...
What is Pay Per Click Advertising and is it really worth it?
By: Sarah GillAs someone with a firmly embedded geek streak, the creation and management of pay per click advertis...
Pursuit of the single customer view – success factors (part 2/2)
By: Sarah GillIn part 1 of this blog we talked about the single customer view and despite the potentially painful...
Pursuit of the single customer view – the challenge (part 1/2)
By: Sarah GillThe single customer view could arguably be the digital challenge of our time. With multiple devices,...
Brands please do join the conversation, just make sure it's the right one
By: Michelle FeroConnecting to the zeitgeist of what's happening around you can fall flat or be a force for good. The...
Other posts you might be interested in
Everything is Cute
By: Sue CoghlanLast year I was lucky enough to visit Japan. One of the standout things you notice when you are ther...
Merry Quizmas from AB!
By: Sarah GillTurkey, mulled wine, presents, the Queen’s speech, mid-afternoon naps, and of course, fun and game...
Will voice assistants and chatbots join forces?
By: Sarah GillThe combination of voice search, voice assistants and artificial intelligence is a potent one. We kn...
The Chase is on to make your brand go big!
By: Rosalind KnightHow do you know you’ve really made it as a brand? Is it when a celebrity gets snapped with your pr...
How to prepare for voice search
By: Sarah GillGetting ahead of the curveÂ
The ability to undertake searches by voice will change user expectat...
Constipation and Elton John; it must be Christmas ad time
By: Hayley BetteridgeThe Christmas countdown has begun. Mince pies are hitting the supermarket shelves, twinkling lights...
Top 5 ways brands need to evolve for voice search
By: Sarah GillIn this second article in the series around voice search: future or fad, we’re exploring how shoul...
Ok Google, what’s next for voice assistants and voice search?
By: Sarah GillMany of us have a Siri, Cortana or Alexa in our lives, but what’s next for voice assistants and vo...
Cartoons: cheerful, not cheap
By: Rosalind KnightIs the world falling out of love with animation? Childhood classics Dumbo, The Lion King and Aladdin...
Drum DADI Awards Nomination - So What?
By: James MurphyWe make lovely things. In fact, as a creative agency, we make bloody wonderful things. Websites, bra...
A Week In The Life Of A Digital Marketing Intern
By: Annabel GoslingWho am I and why am I doing work experience?
I’m Annabel and I’m going into my second year of...
With great power, comes great responsibility...
By: John ElliottI’ve just arrived back in Exeter from two days at Amazon’s 2018 AWS Summit in London. My brain f...
What we learned from TedX Exeter 2018
By: James MurphyAs a creative agency, we’re ideas focussed. Always on the cusp of the latest trends, looking for n...
Exeter Living Awards 2018
By: James MurphyWinning an award once is one thing, but how it about winning it twice?
Okay, so we didn’t quite...
An industry game changer - the One Second Video
By: Ed BurnandSo how do you engage with consumers in our time-poor world? Not easily is the simple answer and the...
Our journey across the interwebs for an SEO expert
By: Sarah GillHere at AB, we’re on a mission. That mission? To hire the best space cadets for our journey across...
April Fools' Day Is An Opportunity
By: Ed BurnandLast April, following the Brexit vote, we announced that we were moving the agency to Berlin. Some c...
Never judge a book by its cover...
By: Tara FletcherI remember my ears pricking up when I overheard a colleague recalling how they had witnessed a toddl...
#DigitalTrends - Digital Marketing Predictions For 2018
By: Sarah GillThere’s something new in digital marketing every single day, so identifying the top digital trends...
#SocialTrends - Social Media Marketing Predictions For 2018
By: James Murphy2017 was quite the year for social media. It was used as a tool for hope for some, war for some, but...
A bit like riding a bicycle...
By: John ElliottWhen children are learning to ride bicycles, to begin with they fall off. A lot.
The trick (at le...
The State Of The Stock Market
By: Neil JulianNo, I’m not still going on about the financial crisis, this is more about an image problem. Give a...
Evolving #MadeForGirls...
By: James MurphyIt’s one thing to make award winning work, but it’s another thing to evolve it and improve it. W...
Breaking down the Twitter character limit
By: James MurphySocial media platform Twitter recently announced they will be trialing a new tweet character limit o...
Why content marketing has to be personalised...
By: Nathan HeightThe digital revolution means you need to get personalÂ
You cannot go on ignoring the power of pe...
The psychology of design
By: James MurphyAh, the psychology of design. This is always a good subject to discuss as it’s one that brings a l...
Snap Map - A Step Too Far?
By: James MurphySome social media updates come and go without a hello and a goodbye. Simple algorithm changes or fon...
5 things my kid has taught me about great content
By: Michelle FeroI always joke about the short attention span of my 3 year old… one minute she will be engaged in h...
Stay ahead on social - Facebook’s latest news feed updates
By: Sarah GillRead time: 5 mins
With upwards of 1.8 billion people around the world active on Facebook, it’s...
Grab your ticket for #DataMunch in Exeter
By: James MurphyData. There’s lots of it, but how do we make it actionable?
DataMunch is an event for marketer...
Just when you thought it was safe to come out of the Millennial Closet... Here come the Centennials!
By: Michelle FeroAnnoying names for generations aside, one of the most interesting talks at the Millennial 20/20 conf...
TEDxExeter 2017: HOPE
By: Doug WalkerBeing fortunate enough to attend this year's TEDxExeter (Exeter’s leading ideas festival back for...
Is Social Media an art or a science?
By: James MurphySocial media and communicating over social networks is now such common place that the ONS reckons 63...
Breaking: First UK Creative Agency to move HQ to Berlin post Brexit
By: Marcus BennettFollowing the UK government announcing it has started the formal procedure for withdrawing on 29...
Please feed the spiders
By: John ElliottI think we all forget just how amazing the Internet is. In the developed world instant access to inf...
We all make mistakes!
By: John ElliottPeople make mistakes.
Anybody who claims that they never make a mistake is not being honest with yo...
The Rise of the Podcast
By: Sally LightPodcasts are growing more popular than ever with listenership growing steadily on a yearly basis sin...
Sextortion
By: Doug WalkerLet’s talk about sex!
Not in a 90’s, Salt-N-Pepa fashion, let’s talk about the growing phe...
Stop Funding Hate/Sleeping Giants - What does this mean for advertisers?
By: James MurphyAccording to Kotler, advertising is ‘any paid form of non-personal presentation and promotion of g...
AB's Top Five Ads Of Super Bowl 51
By: James MurphySunday saw the greatest ever comeback in what was the 51st Super Bowl in American Football history....
On a Mission... AB appoints New Client Services Director and opens new London base
By: Chris ShadrickExeter and London based creative agency AB has appointed a new client services director and committ...
Fuelling Hungry Minds… AB Partner with the University of Exeter to deliver on Digital Marketing
By: Doug WalkerSince 1983, AB have been proudly leading the way with creative services in Exeter. Once a two man g...
2017 #DesignTrends - Brexit Brown, Mobile Optimisation & Swiss Design
By: Marcus BennettIn the third instalment of our 2017 predictions and trends, we take look at the wonderful world of...
#SocialTrends - Social Media Marketing Predictions for 2017
By: James MurphySo, It’s time for those 2017 trends predictions #SocialTrends! We've delved into Digital, now let...
#DigitalTrends - AB’s 2017 Predictions
By: Chris ShadrickThe inevitable 2017 trends blog… As we delve into a new year our Head of Digital Strategy, Chris S...
EU Data Protection Legislation - What You Need To Know
By: James MurphyHere at AB, we always go that extra mile for our clients and their learning... Hence our interest in...
#Darecember 2016
By: Chris ShadrickWe pride ourselves on being brave, courageous and above all… daring. So that’s what has fueled o...
Shortlisted For The Best Creative Campaign In 2016...
By: Chris ShadrickIt's been awhile since we've updated you on #MadeForGirls... but it's been a crazy six months. The...
Tis the Season to be Ruthless; do retailers really need to ruffle our feathers on #BlackFriday?
By: George BurtoIt lurks round the corner like the Grinch behind a Christmas tree, awaiting the time when it can jum...
Rockin’ Around The Trampoline; did the John Lewis advert jump to success?
By: George BurtoThe yuletide traditions of choosing a tree that will last, ensuring you have enough mulled wine for...
The Art Of User Generated Content
By: James MurphyImagine if you could get someone to tell your story with a deep emotional connection, that is always...
Brand Roots: 1968 Was A Very Good Year
By: Stephanie GirardI've been reading up on the latest design news this morning and noticed the new NatWest identity rec...
Will There Be Life On Mars?
By: Doug WalkerElon Musk inventor, founder, pioneer of various technology services and 83rd wealthiest person in th...
Influencer Marketing - Where does it go from here?
By: James MurphyWhen marketers talk about social media, the impetus is often put on paid advertising. Or just settin...
What I Learnt During My Digital Marketing Internship At AB…
By: James MurphyLooking back on my first blog, it’s amazing to think of where I started and where I am now. The m...
To The Game - The State Of The Gaming Industry
By: Tom BridgeFor many years the gaming industry has survived on pure wonder and fascination with incredible gamep...
iPhone 7 - What's The Deal?
By: James MurphyIt’s that time of year, when a new iPhone is released. As usual, there are people clamoring over e...
My First #BrightonSEO Conference - September 2016
By: Doug WalkerDespite working in the field of Digital Marketing now for 13 years and counting, I had never actuall...
The Trouble With Travel - Digital Marketing In An Inhospitable Age
By: Doug WalkerFor many, 2016 has already established itself as an ‘annus horoblilis’, whether you wanted to Br...
What's All The Hype About? Snapchat Vs Instagram Stories
By: James MurphyWith the social world evolving, it’s becoming harder and harder to reach everyone on social me...
A Top 100 Independent Agency
By: Chris ShadrickSo, yeah... We've been ranked number three in The Drum 2016 Independent Agencies Census for Client...
Pokemoney - App Monetization On The Go
By: Tom BridgeIn the world of all things crazy - Brexit and Portugal winning the Euros, Pokemon Go is the next big...
It's Only Taken Us Thirty Years
By: Chris ShadrickWe were born in 1983.
But, a lot has happened since then. Gone are the days when we were a two-man...
Looking To The Future: Globalising Your Opportunities
By: Henry SanfordWhether you like it or not, the referendum has happened and democracy has been decided. Personally,...
The Lowdown On #CannesLions2016
By: James MurphyCannes Lions 2016 is currently underway, the biggest gathering of creatives, designers and innovator...
Why I Chose AB// Digital Marketing Internship
By: James MurphyAs a third year university student with strong career ambitions, I was finding it difficult to searc...
Discovering The Start-up Nation
By: Henry SanfordLast week I visited Israel to attend the TAU Innovation conference in Tel Aviv to meet some existin...
Embracing Change in Business
By: Chris ShadrickAs businesses continue to evolve and look for new ways to communicate with customers, one of the mos...
Go on... live a little
By: Adam FaussetIt’s sometimes tricky to strike that perfect balance - the delicate equilibrium of work, life and...
Virtual Reality Websites?
By: Tom BridgeThe question is not if but when.
Can you imagine a website like ASOS converted into a virtual reali...
Chat bots – trend or passing fad?
By: Lisa AllewayA buzzword that seems to have popped out of nowhere and which I’ve been hearing more and more of r...
The LinkedIn Divide - Which Side Are You On?
By: Tom BridgeA lot brands were quick to get the LinkedIn bug but lacked a clear strategy or idea about how to use...
If I had had more time I would have written less
By: Adam FaussetThere is a quote which I like to run out, ad nauseam. Almost to the point where I've invented its or...
Are you #InOrOut?
By: Lisa AllewayOn the 23rd of June 2016 the UK will vote on whether to remain part of the EU. This is undoubtedly o...
The Lowdown on April’s #BrightonSEO Conference
By: Chris ShadrickIt. Was. Awesome. I’ve been attending BrightonSEO for a few years now and each year it continues t...
Seven Secrets of Client Servicing For Agency Growth
By: Marcus BennettClient servicing is never going to be viewed as the most glamorous part of agency life, but getting...
A Key Player for Client Satisfaction // The Drum UK Design Census 2016
By: Chris ShadrickWe're not ones to boast (that often) but last week we were voted a top five creative agency for clie...
Be engaging, be transparent, be heard
By: Lisa AllewayIn the past five to 10 years the web has transformed the way companies communicate with key stakehol...
Visual impairment charity WESC Foundation launches new campaign film
By: Chris ShadrickA new campaign has launched for one of the UK’s oldest and most respected visual impairment charit...
AB launches #wasteofspace Campaign to help save Exmouth’s Rolle Centre
By: Chris ShadrickAB launches #wasteofspace Campaign to help save Exmouth’s Rolle Centre.
Towards the end of last y...
From ‘Pig Butties’ to ‘Cock Scratchings’ - Five hidden gems of London’s street food scene
By: Jessica WallerBefore moving over to AB, I worked in the food industry researching consumer insights and food trend...
Visual Trends - How they work in Advertising
By: Sue CoghlanFollowing on from Hannah’s blog on Getty’s visual trends for 2016, we explore how these trends a...
How to use Film as part of your Marketing Strategy in 2016
By: Chris ShadrickPeople now spend an average of 40 minutes on YouTube per viewing session.
So, why should film be im...
AB rebrands global customer experience tech company to become Glassbox
By: Chris ShadrickThis article was first featured on The Drum.
Global technology company Glassbox, formerly known a...
#MadeForGirls fends off McDonald’s, Samsung and L’Oreal to be voted ‘Ad of the Week’
By: Chris ShadrickThis article first featured on The Drum.Â
AB's recent #MadeForGirls campaign for The Maynard Schoo...
Gotta have a system
By: Nick ParkerWhat’s in a name? Well, lots. Otherwise we wouldn’t spend ages agonising over what to call our c...
Visual trends for 2016 according to Getty Images
By: Hannah StephensI recently enjoyed a webinar from the Creative Research team at Getty Images on their visual trends...
Cars, sofas and snacks: what makes a brand (legally)?
By:Cars, sofas and snacks: what makes a brand (legally)?
Brands and branding are important (if youâ...
#MadeForGirls
By: Adam FaussetSo, out of the virtual 2016 creative bag of joy, comes some new work for the The Maynard School, one...
To serve or not to serve
By: Henry SanfordYour brand reflects your reviews
Well I finished 2015 on a high with news from TripAdvisor that I...
Communicating sustainability – the way-markers from 2015
By: Alex NicholIt’s a fast-paced, sexy vibe out there in the funky world of sustainability reporting and manageme...
Content and me
By:'Content isn’t king, and data isn’t queen. The idea is king. And it isn’t married to any techn...
It’s only another #DigitalTrends 2016 Blog
By: Chris ShadrickA very Happy New Year to you all. I have no doubt that you’ve probably read many Digital Trends an...
AB's year in review
By: Chris ShadrickThere's been great work, happy memories and plenty of fun at AB... the ideas agency in 2015. We'd pr...
Droning on about Jet Packs
By: Henry SanfordIt’s that time of year when we’re asking children what they’d like from Father Christmas. Well...
The Christmas TV Advertising Bonanza
By: Adam FaussetSo, there is one thing I know for sure, and that is I won't be the only person writing a post about...
Highly Commended in the 2015 Drum Content Awards
By: Chris ShadrickWell, we're chuffed! AB received a commendation in last night's glitzy 2015 national Drum Content A...
I am a medium sized company, is Sustainability Reporting for me?
By: Alex NicholIt’s not just the Unilever’s and Nike’s of the world to whom sustainability risks and opportun...
Don't be a content zombie
By: Chris ShadrickHere at AB you may have guessed we’re getting a little excited about Halloween. Most importantly b...
Working in a creative cultural environment
By: Bobbie DayWhen I said I was leaving London to move to Exeter, of course everyone had an opinion, those who won...
So long and thanks for all the hacks
By: John ElliottIf you build websites, a fact of life is cross browser compatibility. Modern browsers do have their...
AB Shortlisted in the 2015 Drum Content Awards
By: Chris ShadrickWe live and breath creativty here at AB... Our work is based on the belief that great ideas inspire...
Design Navigation Analysis Software - Innovating Creativity
By: Chris ShadrickAt AB we’re always keen to be evolving and innovating our creative process, to ensure we deliver a...
SC Group launch and Supacat rebrand
By: Chris ShadrickSince early 2015 we’ve been working hard to deliver a new brand for Supacat. It was an opportunity...
The Exeter Street Slide
By: Ed BurnandWhat I love about this is that the artwork/installation requires public participation to be activate...
Data is only data if you understand it
By: Henry SanfordEven at the age of 40 my parents still ask me how my diabetes is and what my average blood sugars ar...
When Ashes Cricket and hi-jack advertising collide
By: Adam FaussetMy intention for this blog from the start was to try and weave in something about cricket. An ode to...
AB is accepted on to the Recommended Agency Register
By: Chris ShadrickThanks to some fantastic reviews from our clients, AB has been accepted on to the Recommended Agency...
Our favourite TV adverts of all time
By: Chris ShadrickDuring our last Account Management meeting, we were tasked to present our top three TV adverts of al...
Why is Social Media so popular amongst young people? - Work experience blog
By: Chris ShadrickWe were pleased that Charlotte chose to spend her work experience week with our agency, learning abo...
Help is at Hand for Lincolnshire RAF Veterans
By: Adam FaussetLincolnshire’s ties to the Royal Air Force run deep, from its role as ‘bomber county’ in the S...
My weekend with the Apple Watch
By: Chris ShadrickWith all the buzz currently around the new Apple Watch, I decided to ignore the reviews and try it o...
Why people go BOOM
By: Marcus BennettDon't you just love English, no not the Shakespearean version. I mean the version we use every day,...
Advertising, same old, same old.
By: Adam FaussetWhilst rifling through my late Father's files and papers from many moons ago, an un-assuming red vin...
Don't spoil customer experience with poor technology
By: Henry SanfordBarclays, not so Digital eagles
So I had the rare activity of paying in a cheque today. For those o...
The 2015 Election – which party should get your email address?
By: Elaine WoodWith the 2015 election heating up, I thought I would check out how six of the main parties are embra...
NEW TV, Radio and digital advertising campaign for the RAF Benevolent Fund
By: Adam FaussetFollowing on from our first 'Reaching Out' ad campaign for the RAF Benevolent Fund last year, we we...
Digital Marketing thoughts from BrightonSEO 2015
By: Chris ShadrickI was really excited to attend BrightonSEO this year and catch up on the latest Digital Marketing tr...
AB creates new TV ads for Paignton Zoo and Living Coasts
By: Adam FaussetBack in the summer, we got a brief to pitch for the Paignton Zoo, Living Coasts and Newquay Zoo acc...
Is your website mobile-friendly?
By: Chris ShadrickGoogle have announced that starting on April 21 changes to their algorithm will mean that websites m...
Google likes secure websites
By: Corey MackieRecently Google announced that websites that incorporate an SSL Certificate will have ranking benefi...
It doesn't have to be the end... Email unsubscribe pages
By: Elaine WoodStudies across a number of industries have revealed that the cost of keeping an existing customer i...
Wearable Tech Show – 10 March 2015
By: Henry SanfordI’m just returning from the Wearable tech show having seen some fantastic innovations.
Its grea...
So, what did Apple unveil at their 2015 March Event?
By: Chris ShadrickYesterday we were glued to our seats, ready and waiting for the Apple 2015 March Event! It was obvio...
Does my business even need a Digital Marketing Strategy?
By: Chris ShadrickDeveloping a marketing strategy can be one of the most stressful and time-consuming things to do in...
Pixie - Stay on track with Bluetooth beacon technology
By: Lisa AllewayAs a dog owner I’m frequently out and about taking him for his daily walk. My dog is a terrier and...
Smarty pANTS
By: Marcus BennettA Happy New Year to you all.
I've been spending the last few weeks immersed in all things to do wit...
Online Christmas shopping: Engage or disengage
By: Corey MackieI'm no fan of high street shopping at the best of times and the thought of trying to fight my way (l...
Looking to the future: Google Glasses review
By: Henry SanfordMy GGs appointment
11am on Friday 10 October was a special day for me and not just because it was m...
#flytolondon
By: Adam FaussetLast Thursday 23rd October, 5 of us from AB assembled at Exeter St Davids at 5am, alongside 5 actors...
It's beginning to look a lot like Christmas
By:With only eight Fridays to Christmas, now is the time to get your email campaign plans sorted if you...
Getting the most from your campaigns: Email best practice
By:There are lots of articles out there about email best practice and I thought it would be an ideal ti...
Corporate reporting: So have things moved on?
By: Henry SanfordSo I’m heading back from the smoke having attended a conference on the Evolution of the Annual Rep...
No looking back with Future Academies
By: Corey MackieIt started in 2012 with a new website for Pimlico Academy which is one of a small family of ambitio...
New term alert - ‘Internet of things' or should it be 'Gadget Life'
By: Henry SanfordSo a new term has just hit me - the ‘internet of things’ - not very catchy or obvious.
The BBC...
Cache busting and asset management
By: John ElliottSetting the scene
As developers we are pulled in lots of conflicting directions; websites and appli...
Web Color - #663399
By: Jack NicholsoWeb Colors are RGB or Hexadecimal codes that can be used in web pages to specify colors for text or...
Have you gone viral?
By: Marcus BennettSo many times I hear marketeers expressing their dream of commissioning creative content that would...
You cannot create experience. You must undergo it
By: Henry SanfordI fully support what Albert Camus (French-Algerian Nobel Prize winning author, journalist, and philo...
Creativity: where, when and how
By: Henry SanfordSources for this include: 'Creative Confidence' by Tom and David Kelley, co-founders of IDEO & R...
So are you Gen C?
By: Henry SanfordFor those of us not following each generation's habits, Gen C is a powerful new force in consumer cu...
Don’t forget your copy
By: Henry SanfordMany sites are launched with fantastic functionality, engaging design and brilliant film footage but...
Your Uniques have gone but your Users haven’t!
By: Henry SanfordSo we spend time informing and educating clients on key metrics for their communications, and withou...
Enough about Google - what about the others?
By: Henry SanfordIn any other industry one dominant player with over 95% of the market would be regulated to provide...