eCommerce Archives

A Vision for the Decade

By: Matt Hinchliffe 7 January 2020

Where will your business be in 2030? AB's Head of Strategy Matt Hinchliffe explains how to think a...

Watch: How to Design a Film for Social Media

By: Charlie Dyer 6 December 2019

This is a transcript of the above interview with Sarah Gill, Head of Digital Marketing at AB. Hi,...

4 ways to make sure your film thrives on social media

By: Charlie Dyer 25 November 2019

When executed correctly, film can elevate your business. Social media provides the perfect arena to...

What does the future hold for chatbots?

By: Beth Burnage 21 August 2019

Chatbots are becoming one of the most common ways for brands to make themselves more available to th...

How will 5G change the way we do business?

By: Charlie Dyer 2 August 2019

We considered the evolution, application and safety of 5G in the first of our 5G blogs. But how migh...

5G technology is coming… but what does it mean for you?

By: Charlie Dyer 2 August 2019

As the UK begins to launch its first 5G networks, we explore the impact of 5G technology. Find out...

What are the advantages of a summer internship?

By: Rosalind Knight 12 July 2019

An internship can be a fantastic way to get experience and ‘try before you apply’ for jobs. Busi...

More 4’s 'Devon and Cornwall' shows how a narrator can make or break a narrative

By: Rosalind Knight 14 May 2019

With stunning scenery and fascinating stories, More 4’s series Devon and Cornwall should have been...

A content calendar of key dates to help kick start your planning

By: Hayley Betteridge 1 April 2019

It’s time to upload a blog. But the clock is ticking to come up with a concept, write the copy and...

Can voice search drive ecommerce purchases and sales revenue?

By: Sarah Gill 15 March 2019

Voice search and ecommerce seem to be unhappy bedfellows right now. But the potential for driving fu...

60 years of Barbie: what could your business learn from the world’s most famous doll?

By: Rosalind Knight 6 March 2019

Barbie is 60 years old. What’s her secret to a long and successful global career? We think Barbie'...

Everything is Cute

By: Sue Coghlan 16 January 2019

Last year I was lucky enough to visit Japan. One of the standout things you notice when you are ther...

Merry Quizmas from AB!

By: Sarah Gill 18 December 2018

Turkey, mulled wine, presents, the Queen’s speech, mid-afternoon naps, and of course, fun and game...

Will voice assistants and chatbots join forces?

By: Sarah Gill 4 December 2018

The combination of voice search, voice assistants and artificial intelligence is a potent one. We kn...

The Chase is on to make your brand go big!

By: Rosalind Knight 29 November 2018

How do you know you’ve really made it as a brand? Is it when a celebrity gets snapped with your pr...

How to prepare for voice search

By: Sarah Gill 19 November 2018

Getting ahead of the curve The ability to undertake searches by voice will change user expectat...

Constipation and Elton John; it must be Christmas ad time

By: Hayley Betteridge 16 November 2018

The Christmas countdown has begun. Mince pies are hitting the supermarket shelves, twinkling lights...

Top 5 ways brands need to evolve for voice search

By: Sarah Gill 9 November 2018

See how the adoption of voice-controlled devices and voice search will impact user behaviour. In...

Ok Google, what’s next for voice assistants and voice search?

By: Sarah Gill 1 November 2018

Many of us have a Siri, Cortana or Alexa in our lives, but what’s next for voice assistants and vo...

Cartoons: cheerful, not cheap

By: Rosalind Knight 26 October 2018

Is the world falling out of love with animation? Childhood classics Dumbo, The Lion King and Aladdin...

Drum DADI Awards Nomination - So What?

By: James Murphy 14 September 2018

We make lovely things. In fact, as a creative agency, we make bloody wonderful things. Websites, bra...

A Week In The Life Of A Digital Marketing Intern

By: Annabel Gosling 17 August 2018

Who am I and why am I doing work experience? I’m Annabel and I’m going into my second year of...

With great power, comes great responsibility...

By: John Elliott 11 May 2018

I’ve just arrived back in Exeter from two days at Amazon’s 2018 AWS Summit in London. My brain f...

What we learned from TedX Exeter 2018

By: James Murphy 10 May 2018

As a creative agency, we’re ideas focussed. Always on the cusp of the latest trends, looking for n...

Exeter Living Awards 2018

By: James Murphy 1 May 2018

Winning an award once is one thing, but how it about winning it twice? Okay, so we didn’t quite...

An industry game changer - the One Second Video

By: Ed Burnand 1 April 2018

So how do you engage with consumers in our time-poor world? Not easily is the simple answer and the...

April Fools' Day Is An Opportunity

By: Ed Burnand 22 March 2018

Last April, following the Brexit vote, we announced that we were moving the agency to Berlin. Some c...

What is Pay Per Click Advertising and is it really worth it?

By: Sarah Gill 23 February 2018

As someone with a firmly embedded geek streak, the creation and management of pay per click advertis...

Never judge a book by its cover...

By: Tara Fletcher 22 February 2018

I remember my ears pricking up when I overheard a colleague recalling how they had witnessed a toddl...

#DigitalTrends - Digital Marketing Predictions For 2018

By: Sarah Gill 30 January 2018

There’s something new in digital marketing every single day, so identifying the top digital trends...

#SocialTrends - Social Media Marketing Predictions For 2018

By: James Murphy 24 January 2018

2017 was quite the year for social media. It was used as a tool for hope for some, war for some, but...

A bit like riding a bicycle...

By: John Elliott 20 December 2017

When children are learning to ride bicycles, to begin with they fall off. A lot. The trick (at le...

Europe's groundbreaking initiative on sustainability reporting

By: Alex Nichol 19 December 2017

Reporting and accountancy worlds are literally fizzing with excitement. The GRI, CSREurope and Accou...

The State Of The Stock Market

By: Neil Julian 19 December 2017

No, I’m not still going on about the financial crisis, this is more about an image problem. Give a...

Viable but for how long?

By: Alice Tremlett 2 December 2017

Is 3 years long enough for a Viability Statement? It is a sign of uncertain times when the viabilit...

Evolving #MadeForGirls...

By: James Murphy 9 October 2017

It’s one thing to make award winning work, but it’s another thing to evolve it and improve it. W...

Breaking down the Twitter character limit

By: James Murphy 9 October 2017

Social media platform Twitter recently announced they will be trialing a new tweet character limit o...

More regulations requiring UK Companies to disclose on sustainability

By: Alex Nichol 6 September 2017

Large companies in the UK need (i) to disclose information about corporate responsibility in the An...

#FULLOFSURPRISES

By: Sam Brow 31 August 2017

College feels like forever ago for some of us, but when we're asked about it; the memories we have o...

Why content marketing has to be personalised...

By: Nathan Height 26 July 2017

The digital revolution means you need to get personal You cannot go on ignoring the power of pe...

The Psychology of Design

By: James Murphy 26 June 2017

Ah, the psychology of design. This is always a good subject to discuss as it’s one that brings a l...

Snap Map - A Step Too Far?

By: James Murphy 26 June 2017

Some social media updates come and go without a hello and a goodbye. Simple algorithm changes or fon...

5 things my kid has taught me about great content

By: Michelle Fero 25 May 2017

I always joke about the short attention span of my 3-year-old… one minute she will be engaged in h...

Stay ahead on social - Facebook’s latest news feed updates

By: Sarah Gill 18 May 2017

Read time: 5 mins With upwards of 1.8 billion people around the world active on Facebook, it’s...

Grab your ticket for #DataMunch in Exeter

By: James Murphy 15 May 2017

Data. There’s lots of it, but how do we make it actionable? DataMunch is an event for marketer...

Just when you thought it was safe to come out of the Millennial Closet... Here come the Centennials!

By: Michelle Fero 8 May 2017

Annoying names for generations aside, one of the most interesting talks at the Millennial 20/20 conf...

Pursuit of the single customer view – success factors (part 2/2)

By: Sarah Gill 3 May 2017

In part 1 of this blog we talked about the single customer view and despite the potentially painful...

TEDxExeter 2017: HOPE

By: Doug Walker 28 April 2017

Being fortunate enough to attend this year's TEDxExeter (Exeter’s leading ideas festival back for...

Pursuit of the single customer view – the challenge (part 1/2)

By: Sarah Gill 27 April 2017

The single customer view could arguably be the digital challenge of our time. With multiple devices,...

Is Social Media an art or a science?

By: James Murphy 25 April 2017

Social media and communicating over social networks is now such common place that the ONS reckons 63...

Brands please do join the conversation, just make sure it's the right one

By: Michelle Fero 10 April 2017

Connecting to the zeitgeist of what's happening around you can fall flat or be a force for good. The...

Breaking: First UK Creative Agency to move HQ to Berlin post Brexit

By: Marcus Bennett 1 April 2017

Following the UK government announcing it has started the formal procedure for withdrawing on 29 M...

Please feed the spiders

By: John Elliott 31 March 2017

I think we all forget just how amazing the Internet is. In the developed world instant access to inf...

We all make mistakes!

By: John Elliott 28 March 2017

People make mistakes. Anybody who claims that they never make a mistake is not being honest with yo...

The Rise of the Podcast

By: Sally Light 24 March 2017

Podcasts are growing more popular than ever with listenership growing steadily on a yearly basis sin...

Sextortion

By: Doug Walker 22 March 2017

Let’s talk about sex! Not in a 90’s, Salt-N-Pepa fashion, let’s talk about the growing phe...

Whitepaper: Sustainability Reporting - Housing Associations at pre-take-off stage?

By: Alex Nichol 4 March 2017

In March 2017 we reviewed over 60 Housing Associations (HA’s) to see how they are communicating th...

Stop Funding Hate/Sleeping Giants - What does this mean for advertisers?

By: James Murphy 27 February 2017

According to Kotler, advertising is ‘any paid form of non-personal presentation and promotion of g...

AB's Top Five Ads Of Super Bowl 51

By: James Murphy 7 February 2017

Sunday saw the greatest ever comeback in what was the 51st Super Bowl in American Football history....

Is Video Really Replacing Email?

By: James Murphy 25 January 2017

The classic trusted email system has been something all of us have used in our professional and pers...

How do you report on corporate culture?

By: Alice Tremlett 24 January 2017

Culture seems to be one of the buzzwords in the Corporate Reporting world this year. But what is it...

On a Mission... AB appoints New Client Services Director and opens new London base

By: Chris Shadrick 20 January 2017

Exeter and London based creative agency AB has appointed a new client services director and committ...

Fuelling Hungry Minds… AB Partner with the University of Exeter to deliver on Digital Marketing

By: Doug Walker 16 January 2017

Since 1983, AB have been proudly leading the way with creative services in Exeter. Once a two man g...

2017 #DesignTrends - Brexit Brown, Mobile Optimisation & Swiss Design

By: Marcus Bennett 12 January 2017

In the third instalment of our 2017 predictions and trends, we take look at the wonderful world of...

#SocialTrends - Social Media Marketing Predictions for 2017

By: James Murphy 8 January 2017

So, It’s time for those 2017 trends predictions #SocialTrends! We've delved into Digital, now let...

Has it got any teeth, the EU Non-Financial Reporting Directive?

By: Alex Nichol 3 January 2017

The Directive on Disclosure of non-financial and diversity information (2014/95/EU) entered into for...

#DigitalTrends - AB’s 2017 Predictions

By: Chris Shadrick 3 January 2017

The inevitable 2017 trends blog… As we delve into a new year our Head of Digital Strategy, Chris S...

EU Data Protection Legislation - What You Need To Know

By: James Murphy 6 December 2016

Here at AB, we always go that extra mile for our clients and their learning... Hence our interest in...

Proud To Be Local

By: Jason Purvis 3 December 2016

It’s probably safe to say that flying can be an inherently stressful experience. There's the waiti...

#Darecember 2016

By: Chris Shadrick 1 December 2016

We pride ourselves on being brave, courageous and above all… daring. So that’s what has fuelled...

Shortlisted For The Best Creative Campaign In 2016...

By: Chris Shadrick 28 November 2016

It's been awhile since we've updated you on #MadeForGirls... but it's been a crazy six months. The...

Tis the Season to be Ruthless; do retailers really need to ruffle our feathers on #BlackFriday?

By: George Burto 25 November 2016

It lurks round the corner like the Grinch behind a Christmas tree, awaiting the time when it can jum...

Are you ready for the season?

By: Alice Tremlett 23 November 2016

Are you ready for the season? The Annual Reporting season of course. The Reporting season is g...

Don't make these mistakes when producing video content, please...

By: James Murphy 22 November 2016

Getting video right can be difficult, but it's not impossible. Mistakes can range from video leng...

Rockin’ Around The Trampoline; did the John Lewis advert jump to success?

By: George Burto 11 November 2016

The yuletide traditions of choosing a tree that will last, ensuring you have enough mulled wine for...

Opinion// The release of Belstaff’s short film, Outlaw

By: Jason Purvis 28 October 2016

Iconic heritage clothing brand Belstaff has just released a short film online featuring David Beckha...

Fair, balanced and understandable

By: Alice Tremlett 27 October 2016

There have been many small changes to corporate reporting legislation over the last ten years which,...

The Art Of User Generated Content

By: James Murphy 24 October 2016

Imagine if you could get someone to tell your story with a deep emotional connection, that is always...

Will you be around in 10 years? Make your business resilient

By: Alex Nichol 20 October 2016

Twenty years ago, if you had looked at the top 250 UK companies and asked how many would exist in 20...

#TheBallsChallenge

By: Jason Purvis 18 October 2016

…in our hectic, modern lives, perhaps we focus too heavily on work that we never seem to have time...

Brand Roots: 1968 Was A Very Good Year

By: Stephanie Girard 10 October 2016

I've been reading up on the latest design news this morning and noticed the new NatWest identity rec...

Trust the agency to take up the slack

By: Matthew Bates 28 September 2016

The old school way of producing an Annual Report, in general, involved the agency delivering the des...

Will There Be Life On Mars?

By: Doug Walker 25 September 2016

Elon Musk inventor, founder, pioneer of various technology services and 83rd wealthiest person in th...

Influencer Marketing - Where does it go from here?

By: James Murphy 22 September 2016

When marketers talk about social media, the impetus is often put on paid advertising. Or just settin...

What I Learnt During My Digital Marketing Internship At AB…

By: James Murphy 21 September 2016

Looking back on my first blog, it’s amazing to think of where I started and where I am now. The m...

To The Game - The State Of The Gaming Industry

By: Tom Bridge 21 September 2016

For many years the gaming industry has survived on pure wonder and fascination with incredible gamep...

The Importance Of Storytelling

By: Jason Purvis 20 September 2016

Storytelling. The heart and soul of film, it’s what we do. We take your ideas, experiences and amb...

Opinion// Video On Instagram - What/Where/Why?

By: James Murphy 13 September 2016

So, you’re looking to grow on social media... Where do you start first? Not everyone would say...

iPhone 7 - What's The Deal?

By: James Murphy 12 September 2016

It’s that time of year, when a new iPhone is released. As usual, there are people clamoring over e...

My First #BrightonSEO Conference - September 2016

By: Doug Walker 9 September 2016

Despite working in the field of Digital Marketing now for 13 years and counting, I had never actuall...

The Trouble With Travel - Digital Marketing In An Inhospitable Age

By: Doug Walker 23 August 2016

For many, 2016 has already established itself as an ‘annus horoblilis’, whether you wanted to Br...

What's All The Hype About? Snapchat Vs Instagram Stories

By: James Murphy 12 August 2016

With the social world evolving, it’s becoming harder and harder to reach everyone on social media....

A Top 100 Independent Agency

By: Chris Shadrick 11 August 2016

So, yeah... We've been ranked number three in The Drum 2016 Independent Agencies Census for Client...

Opinion// The Importance Of A Video Content Marketing Strategy

By: Jason Purvis 10 August 2016

Whilst film is important in any marketing strategy, perhaps what’s more important is *where* film...

Key Considerations When Deciding Whether to IPO

By: Matthew Bates 28 July 2016

Going public – will an IPO float your boat? The decision to go public or “IPO” a business i...

Opinion// How Will VR Influence Film?

By: James Murphy 28 July 2016

There’s so much happening in the world of film and video right now. Given the strength of some rec...

Pokemoney - App Monetization On The Go

By: Tom Bridge 15 July 2016

In the world of all things crazy - Brexit and Portugal winning the Euros, Pokemon Go is the next big...

It's Only Taken Us Thirty Years

By: Chris Shadrick 7 July 2016

We were born in 1983. But, a lot has happened since then. Gone are the days when we were a two-man...

WARNING. Sustainability information fatigue - new reporting KPI proposed!

By: Alex Nichol 5 July 2016

Distracted from actually 'doing' sustainability by too many info requests? I joined a webinar thi...

Looking To The Future: Globalising Your Opportunities

By: Henry Sanford 25 June 2016

Whether you like it or not, the referendum has happened and democracy has been decided. Personally,...

The Lowdown On #CannesLions2016

By: James Murphy 21 June 2016

Cannes Lions 2016 is currently underway, the biggest gathering of creatives, designers and innovator...

Why I Chose AB// Digital Marketing Internship

By: James Murphy 20 June 2016

As a third-year university student with strong career ambitions, I was finding it difficult to searc...

Event// Digital Exeter at the Apple Store

By: Henry Sanford 19 June 2016

AB was thrilled to get involved and support the local digital community at a recent Digital Exeter...

Discovering The Start-up Nation

By: Henry Sanford 17 June 2016

Last week I visited Israel to attend the TAU Innovation conference in Tel Aviv to meet some existin...

Embracing Change in Business

By: Chris Shadrick 13 June 2016

As businesses continue to evolve and look for new ways to communicate with customers, one of the mos...

Go on... live a little

By: Adam Fausset 10 June 2016

It’s sometimes tricky to strike that perfect balance - the delicate equilibrium of work, life and...

Clarks// It's more than a job. It's a passion.

By: Jason Purvis 9 June 2016

Clarks... One of the oldest shoemakers in the UK, since 1825 actually. A brand that has continued to...

Virtual Reality Websites?

By: Tom Bridge 7 June 2016

The question is not if but when. Can you imagine a website like ASOS converted into a virtual reali...

Opinion// How to use Film as part of your Marketing Strategy

By: Jason Purvis 6 June 2016

People now spend an average of 40 minutes on YouTube per viewing session. So, why should film be...

Far better to travel than arrive

By: Matthew Bates 26 May 2016

Yesterday M&S posted a further decline in its core business with fashion clothing and homeware s...

Chat bots – trend or passing fad?

By: Lisa Alleway 21 May 2016

A buzzword that seems to have popped out of nowhere and which I’ve been hearing more and more of r...

The LinkedIn Divide - Which Side Are You On?

By: Tom Bridge 20 May 2016

A lot brands were quick to get the LinkedIn bug but lacked a clear strategy or idea about how to use...

‘Carrots and Sticks’ update

By: Alex Nichol 18 May 2016

Sustainability Reporting Update GRI, UNEP et al are updating their worldwide review on sustainabi...

If I had had more time I would have written less

By: Adam Fausset 13 May 2016

There is a quote which I like to run out, ad nauseam. Almost to the point where I've invented its or...

Are you #InOrOut?

By: Lisa Alleway 12 May 2016

On the 23rd of June 2016, the UK will vote on whether to remain part of the EU. This is undoubtedly...

The Lowdown on April’s #BrightonSEO Conference

By: Chris Shadrick 26 April 2016

It. Was. Awesome. I’ve been attending BrightonSEO for a few years now and each year it continues t...

Seven Secrets of Client Servicing For Agency Growth

By: Marcus Bennett 24 April 2016

Client servicing is never going to be viewed as the most glamorous part of agency life, but getting...

A Key Player for Client Satisfaction // The Drum UK Design Census 2016

By: Chris Shadrick 24 April 2016

We're not ones to boast (that often) but last week we were voted a top-five creative agency for clie...

Be engaging, be transparent, be heard

By: Lisa Alleway 11 April 2016

In the past five to 10 years the web has transformed the way companies communicate with key stakehol...

Visual impairment charity WESC Foundation launches new campaign film

By: Chris Shadrick 11 April 2016

A new campaign has launched for one of the UK’s oldest and most respected visual impairment charit...

An Introduction to AB's Corporate Reporting Offering

By: Henry Sanford 6 April 2016

For over 10 years AB has been delivering Corporate Reporting for UK and international organisations....

AB launches #wasteofspace Campaign to help save Exmouth’s Rolle Centre

By: Chris Shadrick 4 April 2016

AB launches #wasteofspace Campaign to help save Exmouth’s Rolle Centre. Towards the end of last y...

The Annual Report - Do you dismiss it?

By: Matthew Bates 1 April 2016

The Annual Report is at times dismissed as a document “read by more people before being published...

From ‘Pig Butties’ to ‘Cock Scratchings’ - Five hidden gems of London’s street food scene

By: Jessica Waller 23 March 2016

Before moving over to AB, I worked in the food industry researching consumer insights and food trend...

Visual Trends - How they work in Advertising

By: Sue Coghlan 16 March 2016

Following on from Hannah’s blog on Getty’s visual trends for 2016, we explore how these trends a...

How to use Film as part of your Marketing Strategy in 2016

By: Chris Shadrick 13 March 2016

People now spend an average of 40 minutes on YouTube per viewing session. So, why should film be im...

AB rebrands global customer experience tech company to become Glassbox

By: Chris Shadrick 4 March 2016

This article was first featured on The Drum. Global technology company Glassbox, formerly known a...

#MadeForGirls fends off McDonald’s, Samsung and L’Oreal to be voted ‘Ad of the Week’

By: Chris Shadrick 4 March 2016

This article first featured on The Drum. AB's recent #MadeForGirls campaign for The Maynard Schoo...

Gotta have a system

By: Nick Parker 4 March 2016

What’s in a name? Well, lots. Otherwise, we wouldn’t spend ages agonising over what to call our...

The Maynard// What Makes A Girl Courageous?

By: Jason Purvis 1 March 2016

I always feel a mix of excitement and anxiety when sitting down to take a new brief. The Maynard pro...

Visual trends for 2016 according to Getty Images

By: Hannah Stephens 26 February 2016

I recently enjoyed a webinar from the Creative Research team at Getty Images on their visual trends...

Cars, sofas and snacks: what makes a brand (legally)?

By: 12 February 2016

#MadeForGirls

By: Adam Fausset 11 February 2016

So, out of the virtual 2016 creative bag of joy, comes some new work for The Maynard School, one of...

To serve or not to serve

By: Henry Sanford 23 January 2016

Your brand reflects your reviews Well I finished 2015 on a high with news from TripAdvisor that I...

Communicating sustainability – the way-markers from 2015

By: Alex Nichol 18 January 2016

It’s a fast-paced, sexy vibe out there in the funky world of sustainability reporting and manageme...

Content and me

By: 8 January 2016

'Content isn’t king, and data isn’t queen. The idea is king. And it isn’t married to any techn...

It’s only another #DigitalTrends 2016 Blog

By: Chris Shadrick 6 January 2016

A very Happy New Year to you all. I have no doubt that you’ve probably read many Digital Trends an...

AB's year in review

By: Chris Shadrick 26 December 2015

There's been great work, happy memories and plenty of fun at AB... the ideas agency in 2015. We'd pr...

Droning on about Jet Packs

By: Henry Sanford 27 November 2015

It’s that time of year when we’re asking children what they’d like from Father Christmas. Well...

The Christmas TV Advertising Bonanza

By: Adam Fausset 20 November 2015

So, there is one thing I know for sure, and that is I won't be the only person writing a post about...

Highly Commended in the 2015 Drum Content Awards

By: Chris Shadrick 19 November 2015

Well, we're chuffed! AB received a commendation in last night's glitzy 2015 national Drum Content A...

I am a medium sized company, is Sustainability Reporting for me?

By: Alex Nichol 16 November 2015

It’s not just the Unilever’s and Nike’s of the world to whom sustainability risks and opportun...

Don't be a content zombie

By: Chris Shadrick 26 October 2015

Here at AB you may have guessed we’re getting a little excited about Halloween. Most importantly b...

Working in a creative cultural environment

By: Bobbie Day 22 October 2015

When I said I was leaving London to move to Exeter, of course everyone had an opinion, those who won...

Grads For Growth// Unlocking Potential

By: Jason Purvis 8 October 2015

For many businesses, finding the time to develop new ideas can be a challenge, one that often leads...

So long and thanks for all the hacks

By: John Elliott 8 October 2015

If you build websites, a fact of life is cross-browser compatibility. Modern browsers do have their...

AB Shortlisted in the 2015 Drum Content Awards

By: Chris Shadrick 6 October 2015

We live and breathe creativity here at AB Our work is based on the belief that great ideas inspire a...

Design Navigation Analysis Software - Innovating Creativity

By: Chris Shadrick 30 September 2015

At AB we’re always keen to be evolving and innovating our creative process, to ensure we deliver a...

SC Group launch and Supacat rebrand

By: Chris Shadrick 17 September 2015

Since early 2015 we’ve been working hard to deliver a new brand for Supacat. It was an opportunity...

The Exeter Street Slide

By: Ed Burnand 16 September 2015

What I love about this is that the artwork/installation requires public participation to be activate...

Data is only data if you understand it

By: Henry Sanford 2 September 2015

Even at the age of 40 my parents still ask me how my diabetes is and what my average blood sugars ar...

When Ashes Cricket and hi-jack advertising collide

By: Adam Fausset 16 August 2015

My intention for this blog from the start was to try and weave in something about cricket. An ode to...

Opinion// How long is too long?

By: Jason Purvis 8 August 2015

This interesting article by Yoav Hornung raises the question "What is the optimal length for video m...

AB is accepted on to the Recommended Agency Register

By: Chris Shadrick 29 July 2015

Thanks to some fantastic reviews from our clients, AB has been accepted on to the Recommended Agency...

Our favourite TV adverts of all time

By: Chris Shadrick 12 July 2015

During our last Account Management meeting, we were tasked to present our top three TV adverts of al...

Why is Social Media so popular amongst young people? - Work experience blog

By: Chris Shadrick 10 July 2015

We were pleased that Charlotte chose to spend her work experience week with our agency, learning abo...

Help is at Hand for Lincolnshire RAF Veterans

By: Adam Fausset 25 June 2015

Lincolnshire’s ties to the Royal Air Force run deep, from its role as ‘bomber county’ in the S...

My weekend with the Apple Watch

By: Chris Shadrick 22 June 2015

With all the buzz currently around the new Apple Watch, I decided to ignore the reviews and try it o...

Why people go BOOM

By: Marcus Bennett 5 June 2015

Don't you just love English, no not the Shakespearean version. I mean the version we use every day,...

Advertising, same old, same old.

By: Adam Fausset 13 May 2015

Whilst rifling through my late Father's files and papers from many moons ago, an un-assuming red vin...

Don't spoil customer experience with poor technology

By: Henry Sanford 7 May 2015

Barclays, not so Digital eagles So I had the rare activity of paying in a cheque today. For those o...

RAF// TV Advertising Campaign

By: Jason Purvis 1 May 2015

We're very excited to release a brand new TV advertising campaign for the RAF Benevolent Fund, a lea...

The 2015 Election – which party should get your email address?

By: Elaine Wood 29 April 2015

With the 2015 election heating up, I thought I would check out how six of the main parties are embra...

NEW TV, Radio and digital advertising campaign for the RAF Benevolent Fund

By: Adam Fausset 24 April 2015

Following on from our first 'Reaching Out' ad campaign for the RAF Benevolent Fund last year, we we...

Digital Marketing thoughts from BrightonSEO 2015

By: Chris Shadrick 21 April 2015

I was really excited to attend BrightonSEO this year and catch up on the latest Digital Marketing tr...

Paignton Zoo// TV, Radio & Digital Advertising Campaigns

By: Jason Purvis, Adam Ainsworth 13 April 2015

Back in the summer, we got a brief to pitch for the Paignton Zoo, Living Coasts and Newquay Zoo acco...

AB creates new TV ads for Paignton Zoo and Living Coasts

By: Adam Fausset 30 March 2015

Back in the summer, we got a brief to pitch for the Paignton Zoo, Living Coasts and Newquay Zoo acc...

Is your website mobile-friendly?

By: Chris Shadrick 27 March 2015

Google have announced that starting on April 21 changes to their algorithm will mean that websites m...

Google likes secure websites

By: Corey Mackie 25 March 2015

Recently Google announced that websites that incorporate an SSL Certificate will have ranking benefi...

It doesn't have to be the end... Email unsubscribe pages

By: Elaine Wood 20 March 2015

Studies across a number of industries have revealed that the cost of keeping an existing customer i...

Wearable Tech Show – 10 March 2015

By: Henry Sanford 12 March 2015

I’m just returning from the Wearable tech show having seen some fantastic innovations. Its grea...

So, what did Apple unveil at their 2015 March Event?

By: Chris Shadrick 10 March 2015

Yesterday we were glued to our seats, ready and waiting for the Apple 2015 March Event! It was obvio...

Does my business even need a Digital Marketing Strategy?

By: Chris Shadrick 20 February 2015

Developing a marketing strategy can be one of the most stressful and time-consuming things to do in...

Pixie - Stay on track with Bluetooth beacon technology

By: Lisa Alleway 9 February 2015

As a dog owner, I’m frequently out and about taking him for his daily walk. My dog is a terrier an...

Smarty Pants

By: Marcus Bennett 2 January 2015

A Happy New Year to you all. I've been spending the last few weeks immersed in all things to do wit...

Online Christmas shopping: Engage or disengage

By: Corey Mackie 8 December 2014

I'm no fan of high street shopping at the best of times and the thought of trying to fight my way (l...

Looking to the future: Google Glasses review

By: Henry Sanford 13 November 2014

My GGs appointment 11am on Friday 10 October was a special day for me and not just because it was m...

#flytolondon

By: Adam Fausset 10 November 2014

Last Thursday 23rd October, 5 of us from AB assembled at Exeter St Davids at 5am, alongside 5 actors...

Getting the most from your campaigns: Email best practice

By: John Elliott 24 October 2014

There are lots of articles out there about email best practice and I thought it would be an ideal ti...

Corporate reporting: So have things moved on?

By: Henry Sanford 13 October 2014

So I’m heading back from the smoke having attended a conference on the Evolution of the Annual Rep...

No looking back with Future Academies

By: Corey Mackie 18 September 2014

It started in 2012 with a new website for Pimlico Academy which is one of a small family of ambitio...

New term alert - ‘Internet of things' or should it be 'Gadget Life'

By: Henry Sanford 30 July 2014

So a new term has just hit me - the ‘internet of things’ - not very catchy or obvious. The BBC...

Cache busting and asset management

By: John Elliott 24 July 2014

Setting the scene As developers we are pulled in lots of conflicting directions; websites and appli...

Web Color - #663399

By: Jack Nicholso 23 July 2014

Web Colors are RGB or Hexadecimal codes that can be used in web pages to specify colours for text or...

Have you gone viral?

By: Marcus Bennett 22 July 2014

So many times I hear marketeers expressing their dream of commissioning creative content that would...

You cannot create experience. You must undergo it

By: Henry Sanford 16 July 2014

I fully support what Albert Camus (French-Algerian Nobel Prize winning author, journalist, and philo...

Bridge Motorcycles// 3 Minutes with British Superbike Rider Josh Waters

By: Jason Purvis 3 July 2014

Josh Waters, who rides a rather nippy Suzuki GSXR1000 for Tyco Suzuki in the British Superbike Serie...

Creativity: where, when and how

By: Henry Sanford 25 June 2014

Sources for this include: 'Creative Confidence' by Tom and David Kelley, co-founders of IDEO & R...

So are you Gen C?

By: Henry Sanford 2 June 2014

For those of us not following each generation's habits, Gen C is a powerful new force in consumer cu...

Don’t forget your copy

By: Henry Sanford 27 May 2014

Many sites are launched with fantastic functionality, engaging design and brilliant film footage but...

Your Uniques have gone but your Users haven’t!

By: Henry Sanford 14 May 2014

So we spend time informing and educating clients on key metrics for their communications, and withou...

Enough about Google - what about the others?

By: Henry Sanford 12 May 2014

In any other industry, one dominant player with over 95% of the market would be regulated to provide...

Tesco// We're all set to Eat Happy in 2014

By: Jason Purvis 28 January 2014

What is a potato and where does it grow? The answer should be obvious, but scarily 60% of children a...

Emcas// Brrrr. Filming on the moors in January

By: Jason Purvis 21 January 2013

With Christmas but a distant memory we had to pull ourselves out of holiday mode and get busy with o...

Tesco// Celebrating Chinese New Year with Ken Hom

By: Jason Purvis 25 November 2012

The legendary Ken Hom was in London for a few days this month cooking up some Chinese New Year dishe...

Ivio// How do you make HR software interesting?

By: Jason Purvis 25 July 2012

Animation can be a great way to make a straight subject interesting and engaging to watch. We're rea...

Tesco// Levi Roots cooks up climate friendly recipes!

By: Jason Purvis 20 February 2012

Climate Week is Britain’s biggest climate change campaign, inspiring a new wave of action to creat...

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