Rosalind Knight's blogs

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60 years of Barbie: what could your business learn from the world’s most famous doll?

By: Rosalind Knight   6 March 2019

Barbie is 60 years old. What’s her secret to a long and successful global career? We think Barbie'...

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The Chase is on to make your brand go big!

By: Rosalind Knight   29 November 2018

How do you know you’ve really made it as a brand? Is it when a celebrity gets snapped with your pr...

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Cartoons: cheerful, not cheap

By: Rosalind Knight   26 October 2018

Is the world falling out of love with animation? Childhood classics Dumbo, The Lion King and Aladdin...

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